SuperAwesome

If you want to reach Gen Z audiences, you need to meet them where they spend their time. In a world where attention is more fragmented than ever before there’s no better place to start than in gaming platforms like Fortnite: ❤️ Brands that feature in Fortnite experience a 55% increase in brand love from dedicated players 🎮 66% of Fortnite gamers show an affinity for branded content in-game 🌟 50% of gamers say brands shine brighter on Fortnite Our '𝘓𝘦𝘷𝘦𝘳𝘪𝘯𝘨 𝘎𝘢𝘮𝘪𝘯𝘨 𝘧𝘰𝘳 𝘉𝘳𝘢𝘯𝘥 𝘈𝘧𝘧𝘪𝘯𝘪𝘵𝘺' report, created in partnership with WPP, offers a wealth of insights and actionable ideas to help you craft the perfect strategy to not only capture attention but build lasting brand affinity. Download the full report here ⬇ https://lnkd.in/eJfpe-9y #SuperAwesome

Skins and digital fashion remain unexplored opportunities for many brands that want to engage youth audiences, but why? 💅 56% of Gen Z gamers report that styling their avatar is more important than styling themselves in the physical world 🛍 In 2023, the average Roblox player amended their avatar 8 times a day In this article, our Chief Of Staff and Global Head of Gaming Operations, Scarlett Cayford, breaks down how SuperAwesome is unlocking the power of UGC items in Roblox. Discover more here 👇 https://lnkd.in/efQX5rTj #SuperAwesome

We love this study by Fandom on gamer motivations which was featured in Variety: 🎨 46% of respondents said creation, imagination, and self-expression were their main motivations for gaming 😎 80% said their gaming identity differed from their real-life identity 👀 50% of gamers want to be like their in-game avatar and 72% would feel favorably towards brands that help them achieve this 🤝 64% believe that gaming communities are vital safe spaces where they can truly be themselves Check out the full article below and if you'd like to discover more about how your brand could activate in the world of gaming, get in touch! 📩 https://lnkd.in/eP_UBbEv

The kids' privacy and advertising landscape is ever-evolving, making it difficult for brands to know how best to engage with youth audiences. This piece by Katie Goldstein (our Global Head of Policy and Regulatory Affairs) breaks down what's changed and, crucially, what it means for brands. Discover more on: 🤖 CARU's recent AI compliance warning 🇺🇸 Maryland's New Age Appropriate Design Code 📣 CARU's latest advice on meaningful advertising disclosures in influencer content Check out the article below 👇 https://lnkd.in/ekNtZ-Wa #SuperAwesome

We were proud to see Amy Lawrence, our Chief Privacy Officer and Head Of Legal, offer her expert opinion to Bloomberg last week! She was commenting on a new federal privacy bill (the "American Privacy Rights Act," aka APRA) that is set to reshape decades-old standards on how companies treat minors' data ⚖ Check the article out to learn more about what the proposed measures could mean for brands that want to reach youth audiences 👇 https://lnkd.in/e6WVp2uH #SuperAwesome

📣  Calling all French speakers 🇫🇷 Our Country Manager for France, Yann GAILLARD, recently shared our ‘Leveraging Gaming for Brand Affinity’ report with Alliance Digitale. They put together this article for their members which shares some of the key findings from our research with WPP. Unlock the unique insights and download the report on the link below 👇 https://lnkd.in/eKs9diPN #SuperAwesome

We're red hot right now! 🌋 Last night we took home Silver at the US Effie Awards for our incredible 'Floor Is Flava' activation in Fortnite for Frank's RedHot sauce 🥈 🏆 We built a custom immersive Fortnite island in the shape of a chicken wing that played on the 'Floor Is Lava' game mode, by turning the lava into FLAVA with the help of Frank's RedHot sauce. The island featured an erupting Frank's RedHot volcano, 'chili chugs' for speed boosts, and hilarious chicken sidekicks that allowed players to fly. Instead of avoiding the lava, players were encouraged to jump right in - even if it meant losing the game. Frank's fans loved it, and so did thousands of players who not only played the experience but also took to social media to talk about it. Their voices were amplified even further with our social content from leading influencers who spread the word far and wide 📣 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌶 1bn+ impressions across the activation 🎮 42k plays from 4.6k daily active players ⏱ 12 min avg playtime 📱 3m+ views across social from our supporting content 📈 Record Q1 sales with a 10% increase in YoY $ spent Effie Worldwide | McCormick & Company #SuperAwesome #FloorIsFlava #Fortnite

Our CEO, Kate O'Loughlin, recently sat down with the team at Digiday to discuss Roblox, advertising, and compliance when it comes to reaching youth audiences 🎮 Check out the full article below 👇 https://lnkd.in/e3hqyk4c #SuperAwesome

We're really excited to be finalists alongside our friends at Hasbro at tonight's 16th Annual Shorty Awards! We're competing in the Gamification category and celebrating our amazing Furby Clubhouse activation which ran across Roblox and the wider SuperAwesome network. The activation introduced Furby to a whole new generation of fans, who could grab a virtual Furby "pet" before exploring and decorating their Clubhouse with custom items like a Furby-shaped dance floor, boombox, and soundstage. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 📈 35m+ visits, with over 5m visitors in the first week 🤝 3.6m players befriended their own virtual Furby 🪩 1.3m players utilized their Furby-themed decorations 🕺 1.1m created Furby dances in the Furby Clubhouse 📣 Reach was amplified with influencers who delivered 3m+ views and 43,779 hours of watch time Discover more by checking out the full award entry here 👇 https://lnkd.in/eEqKSn9M #SuperAwesome #Roblox #ShortyAwards #ShortyAwardsFinalist

Lights, Camera, Roblox! 🎬 We're really proud to support the Paramount Pictures team with the launch of their new film, IF, which stars Ryan Reynolds, Cailey Fleming, Fiona Shaw, Phoebe Waller-Bridge, Steve Carell, and many others. To celebrate the launch, we created an interactive 'Amusement Park' experience within the popular Roblox game Club Roblox in partnership with our friends at Wavemaker and Block Evolution Studios. Here, players can meet all the 'IFs', explore the film's fairground and even watch the trailer. We never thought we'd see the day 'Jim from The Office' would shout out our work, but here we are - thank you, to writer and director John Krasinski and the whole Paramount Pictures team. Head to Club Roblox and join millions of gamers in checking out the experience 👇 https://lnkd.in/ezhCQhqC #SuperAwesome #Roblox #IFMovie