Opinion Matters

Incredible momentum continues to build at The AFO Group this week as we wrapped up another successful Annual General Meeting, focusing on a future filled with growth, innovation, and expansion—especially with our upcoming initiatives in the United States! None of this would be possible without our dedicated team. We're not just growing in size but also in talent. Investing in our people and enhancing skills is at the core of our strategy. Expect to see new faces and fresh ideas as we continue to grow. As we expand globally, we see opportunities for growth both organically and strategically through M&A activity as we aim to broaden our reach and enhance our capabilities across the UK, the US, and beyond. Thank you to everyone at The AFO Group who joined us at Picturehouse Central this week, and to ITV’s Craig Doyle for his flawless presenting skills, to The Apprentice’s most recently crowned winner Rachel Woodford, and fellow entrepreneur Tom Skinner for their excellent award show hosting. Finally, thanks to the production powerhouses of Sassy Create and Through The I for the fantastic show. Here's to the journey ahead as we continue to shape a remarkable future—taking AFO to the next level. markettiers Hollr Censuswide Opinion Matters 4DC Through The I Radio News Hub Sassy Create #AGM #FutureThinking

1 in 6 UK adults have admitted that they, or someone they know, have misled mortgage companies about their annual salary in order to purchase their dream home, our Fraud Behaviours research with Opinion Matters has revealed.   From the 2,000 individuals surveyed, further results included:   14% of respondents did not think it was illegal to provide mortgage lenders with misleading information Nearly 1 in 10 believed it was ‘reasonable’ to exaggerate their income   There are many reasons why people dishonestly inflate their salaries, and even forge payslips, to purchase their homes.   View our expert insight on this, alongside specialist commentary from the Mortgage Advice Bureau regarding affordability barriers, via the FT Adviser: https://lnkd.in/eJXsXiwV   #FraudBehaviours23 #FraudBehaviours #FirstPartyFraud #FraudAwareness #MortgageFraud

We are proud to announce we are now official members of The British Polling Council!   The British Polling Council (BPC) is an association of polling organisations that are committed to promoting transparency in polling, and the upholding of quality standards.   We look forward to meeting our peers and adding our insight to the wider conversations around the importance of reliable, trustworthy polls and how these are sourced, conducted, and interpreted. #marketresearch #marketintelligence #bigdata