Four WINS at the Campaign UK Tech Awards 2024 We're buzzing to have scooped up: 🏆 Best Use of Experiential Data and Best Use of Gaming awards for the Major League Baseball (MLB) Home Run Derby X The Cage 🏆 And Best Audience Engagement and Tech as part of a campaign award for the New all-electric Ford Motor Company Explorer virtual product reveal A huge congratulations to our team involved in making these projects a success, the wins are a true testament to your passion, creativity and drive. In perfect timing for the MLB London Series: Trafalgar Square Takeover 2024 returning tomorrow! Click here to find out more: https://lnkd.in/gPSZBpBv #CampaignTechAwards #FordVirtualTestDrive #Ford #MajorLeagueBaseball #Gaming #Innovation #Technology #brandexperience #creativeagency #experiential
About us
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG, Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
- Website
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http://imagination.com
External link for Imagination
- Industry
- Events Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1968
- Specialties
- Experience Design , Brand Experiences, Events, VR & AR, Brand & Visual Identity , Exhibitions, and Digital
Locations
Employees at Imagination
Updates
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Delivering Borussia Dortmund Champions League Final celebration! Our incredible team turned the city yellow and black last weekend to celebrate Borussia Dortmund reaching the UEFA Champions League Final at Wembley. As the players paraded through the city, we painted the team colours across the town on LED vans, bikes, London taxis, and London buses. But the festivities didn't stop there. We also organised a premium lunch for the BVB sponsors, produced an interactive stand in the Hyde Park Fanzone, and even hosted the official BVB After Party at the Outernet for over 1,250 players, fans, and VIP guests. While on the pitch the game was narrowly lost, the weekend of events was a resounding success! #UCLFinal #BVB #brandexperience #brandactivation #experientialmarketing #sportsmarketing #fandom
Auf dem Rasen wurde das Spiel knapp verloren, die Erinnerungen an ein unbeschreibliches Wochenende bleiben für immer. ♾️ London 2024, Wembley, Finale der UEFA Champions League, Borussia Dortmund gegen Real Madrid. Im Anschluss an den Sieg in Paris und dem folgenden Finaleinzug konnten viele nicht so richtig fassen, was der BVB gerade erreicht hatte. Nach intensiven Vorbereitungen in den vergangenen Tagen war es am Wochenende dann an der Zeit: Über 50.000 schwarzgelbe Fans pilgerten nach Großbritannien und färbten London Schwarzgelb. Das größte Spiel im europäischen Vereinsfußball wartete auf den BVB. 😍 🌎 Zusätzlich fieberten Millionen Anhänger weltweit auf hunderten Watch Parties mit. Und natürlich sah man auch in unserer Heimat Dortmund, welch außergewöhnlicher Tag für die gesamte Stadt anstand. Bars und Kneipen waren bis unters Dach gefüllt, die Westfalenhalle, der Hansaplatz und der Fredenbaumplatz in schwarzgelb gefärbt. Unsere Yellow Wonder Wall – in London, Dortmund und auf der ganzen Welt. 🟨 ✨ Schwarzgelbe Busse, die die feiernden Fans auf ihren Touren durch die Stadt fuhren, King’s Guards im BVB-Look, LED-Trucks sowie BVB-Taxis auf den Straßen, bekannte Legenden und ein großes Fanfest im Hyde Park. Nur einige von zahlreichen schwarzgelben Aktionen im Vereinigten Königreich. Fans reisten per Flugzeug, Bahn, Bus, Auto, Fahrrad oder Segelboot an. Die Energie, die durch London schwappte, sollte sich auch auf Borussias Spieler im Wembley übertragen. 💥 „Sie sind unser zwölfter Mann“, sagte Mittelfeldspieler Julian Brandt am Tag vor dem Spiel über die Fans. Auch das war am Samstagabend deutlich zu sehen. Zusammen mit seinen Anhängern zeigte der BVB eine tolle Leistung gegen die Königlichen, musste sich nach 90 Minuten voller Leidenschaft aber unglücklich geschlagen geben. Trotz der am Ende auf der Anzeigetafel stehenden Niederlage hat Borussia Dortmund in diesen Tagen einiges gewonnen. Auch wenn es sportlich „nur“ die Silbermedaille geworden ist: Dieses Wochenende hat einmal mehr gezeigt, was diesen einzigartigen Verein ausmacht und wird sicherlich einen Platz in den schwarzgelben Geschichtsbüchern einnehmen. 🖤💛 #UCLFinal
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The countdown is on for the Campaign UK Tech Awards today, we're looking forward to this afternoon's ceremony! Our teams are up for four categories for the work with Major League Baseball (MLB) Home Run Derby X The Cage and Ford Motor Company on the New all-electric Ford Explorer virtual product reveal. Fingers crossed! #ImaginationGLBL #CampaignTechAwards #CampaignUK #Fordexplorer #Majorleaguebaseball #brandexperience #creativeagency
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Curiosity, Focus and Honesty were just a few key takeaways that resonated with our Director of Special Projects, Lee Wateridge, after joining isla World Environment Day event, 'Partner up for the planet'.
The secret’s out… 🌍 🌿 Enter the ballot to join us at LinkedIn London HQ on 5 June, World Environment Day, for “Partner up for the planet”! We’ve teamed up with LinkedIn to showcase how collaboration with your event stakeholders can lead to environmental change. 🤝 Highlights: Engage with event professionals who have successfully integrated sustainable practices with their supply chain. Explore LinkedIn's Community Builder to enhance your events. An exclusive chance to have conversations face-to-face at LinkedIn London HQ—only 35 spots available through our special ballot! 🌐 Can't make it to London? You can still register for our live stream on our LinkedIn Event. 🗣 Line-up: While the full speaker list remains a secret (shh), expect insights from some of the industry's changemakers. 📅 When & Where: Date: Wednesday, 5 June Time: 10:00 AM - 12:00 PM (Live stream starts at 10:25 AM) Location: LinkedIn London HQ/stream on zoom: https://lnkd.in/gvbRhcpP 🎟️ Enter the Ballot Now! Secure your spot for a rare opportunity to connect and collaborate in person at LinkedIn London HQ. #eventprofs #eventsustainability #eventprofsUK #sustainability #worldenvironmentday
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Imagination reposted this
Cultures came together to create something that’s never been done before… …and couldn’t be done alone. That was my experience on the ground at Visa Live at le Louvre, where Post Malone, Ayra Starr, Kungs, and RaiNao, performed the first concert of its kind at the Cour Carrée in the heart of Musée du Louvre. The event was the first of its kind in many ways and propelled the realms of art, music, and culture forward with inclusivity as its foundation. That’s because millions of fans around the world were able to experience the concert live on Roblox, as well as discover some of the museum’s most famous works of art (which you can still do if you follow the link in the comments). It was an experience that connected our virtual and physical worlds in new and innovative ways — and it was a really exciting experience to be a part of. This was a huge team effort across Visa. I could not be prouder of everyone’s hard work. From the boots on the ground who brought the show to life for thousands of fans in the physical world to the technological genius behind the teams at Roblox who brought it to life virtually. Round of applause to everyone who made it happen… and encore! Did you catch Visa Live at le Louvre? I’d love to hear about your experience!
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Don't miss our Senior Strategist, Alex Beazley-Long, speaking at the 2024 Brand Innovation Summit hosted by Sports Business Journal. The event will be a hub for innovative people and brands to share how they're disrupting the status quo and changing the game of sports marketing. Alex will feature on the panel discussion session, Creating Personalised Experiences: How marketers are delivering on the one-to-one fan experience on June 12, 4:25 pm PST. To find out more and register your attendance, click here. https://im.ag/4aSNc5P #ImaginationGLBL #SBJBIS #BIS2024 #brandinnovation #fanexperience #sportexperiences #brandexperience #creativeagency
Home - SBJ Brand Innovation Summit 2024
brand-innovation-summit.com
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Imagination reposted this
What a great experience! It was a real privilege to share the "Ford Pro – Productivity Electrified" event with our guests for the past two weeks in Frankfurt. The heart of our story is that good things happen when you combine connected, electrified commercial vehicles with intelligent software and smart charging solutions – especially when that vehicle is the impressive new E-Transit Custom. Big fleets have started to realize the benefits of electrification, and now it’s the turn for small/medium businesses. Our story came to life thanks to some amazing customers from the Frankfurt area. Many thanks to them, and of course to our super-professional events team for delivering a memorable experience! 🙂 A couple of reflections from our event: Running a test fleet is much easier with connected vehicles! Several times a day, our Ford Pro mobile app would help us solve a problem, from tracking down a van with a puncture, to seeing which vehicles are on charge. When you have a chance, please take the E-Transit Custom for a drive – if you haven’t tried one of the latest generation of electric commercial vehicles, my guess is that you will be genuinely surprised (particularly if it’s a green one! 💚) Ford Pro Ted Cannis Hans Schep Wanda Young Cathie Hargett Helen Sewell Ranveer Garcha #FordPro #ETransitCustom
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With the rise of AI, the need for human creativity is more crucial than ever to steer these technologies to meet desired objectives. Hear from our Creative Director, Zac Gould, on his three top considerations for working with AI to respond to a client brief. "There are certain sensibilities that cannot be replicated by AI - at least not currently. When a visual is still in the ‘uncanny valley’, a phenomenon in which imagery looks unsettling and off-putting but there’s no technical reason, we need the vision and experience of a creative mind." Read Zac's full insights here: https://im.ag/3yVnQa8 #ImaginationGLBL #AI #Midjourney #AIdesign #humancreativity #technology #CampaignMiddleEast #brandexperience #creativeagency
Guiding the Machine: The Role of Human Creativity in AI Design
imagination.com
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Imagination reposted this
Another great Ford Pro event with the team 💙 Over the last 2 weeks, we have showcased the All-New E-Transit Custom to media across Europe and IMG, and given them an insight into real solutions, for real problems, for real customers with the help of Ford Pro. A big thank you as always to our amazing team ✨🚐 📸 Stuart Price Peter Watt Jake Waring Ranveer Garcha Mark Bigwood Imagination Autokleen Ltd. Olaf Thiel Joseph Morel
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