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You heard it in Digiday! Future will be on the ground next week at #CannesLions ready to connect with our clients and partners. Reach out if you're interested in catching up!
On Monday, droves of media and marketing leaders will descend on the Croisette in #Cannes, France, for The Cannes Lions International Festival of Creativity – more colloquially known as Cannes – for a week full of wheelin’ and dealin’. And this year, media companies are sending more of their sales folk than in years prior as the lure of face-to-face time with prospective advertisers and clients becomes all the more enticing. Eight publisher execs shared with Digiday how they’re strategizing with their sales teams to make Cannes one of the most lucrative selling moments of the year and how last year’s efforts are influencing their pitch to marketers and agency execs in 2024. #CannesLions #CannesLions2024 In this piece by Kayleigh Barber, we speak to Josh Stinchcomb, and Andrea Ching.