The open internet is at a tipping point. In 2022, Facebook and Google accounted for less than half of all digital advertising spending for the first time in a decade, a trend that accelerated in 2023. That comes as consumers now spend the majority of their time outside these Big Tech walled gardens — increasingly preferring the open internet. The Sellers and Publishers Report examines why and how advertisers are gravitating to the best of the open internet. It highlights the impact of exciting new channels such as connected TV (CTV) and digital audio, and how a new open internet identity fabric is revaluing the internet right now. Learn more:
The Trade Desk
技術、資訊和網際網路
CAVentura 194,232 位關注者
We’re committed to making digital advertising better, because the future of the open internet depends on it.
關於我們
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- 網站
-
http://www.thetradedesk.com
外部The Trade Desk連結
- 產業
- 技術、資訊和網際網路
- 公司規模
- 1,001-5,000 名員工
- 總部
- VenturaCA
- 類型
- 上市公司
- 創立時間
- 2009
- 專長
- Online Advertising、Real Time Bidding、Demand Side Platforms、Behavioral Targeting和Data Management Platforms
地點
The Trade Desk員工
動態消息
-
Objective advocacy is vital as the digital advertising industry grows. Our CMO Ian Colley discusses why it's important to put in place processes and standards in our industry that ensure competition, consumer protection, and growth in an op-ed in The Current.
A funny thing happened on the way to an advertising conference | The Current
thecurrent.com
-
Inside this edition of The Current: - We highlight the topics the ad industry is buzzing about ahead of Cannes Lions International Festival of Creativity, including how the conversation around AI has developed in the past year. - Before the coveted Cannes Lions are handed out next week, we spotlight six award-worthy campaigns, breaking down why they stand out according to industry insiders. - How connected TV is growing in regions like North America, Europe and more, as global streamers embrace advertising and local broadcasters evolve strategies. - In a recent op-ed, The Trade Desk's Ian Colley argues that major advertising industry bodies should be fearless advocates for the value of the open internet.
Will AI take center stage at Cannes Lions?
LinkedIn 上的The Trade Desk
-
Stop wasting your ad budget hoping to reach your customers. With audience-based buying on our platform, you don’t have to worry about what your customers are binging, browsing, or moving to, to know your ads are reaching them: https://bit.ly/4ekEaBK
-
The omnichannel growth of the open internet in recent years has been underpinned by the surge in connected TV (CTV) viewership and related advertising opportunities. CTV is now the leading channel in consumer time spent, and advertisers are following the eyeballs. Read more on how streaming TV is driving open internet growth in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
-
The Trade Desk轉發了此項目
ADT EVP and CMO, DeLu Jackson, joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop”: https://bit.ly/3Xkl6gY #livesports #advertising #marketing
-
Since its launch, Kokai has become even more powerful with new tools for audience-based buying, easier access to premium inventory, new measurement innovation, and artificial intelligence (AI). Now, advertisers can join in on an elevated experience that takes media buying to the next level.
Step into the future of media buying | The Trade Desk
thetradedesk.com
-
The Trade Desk轉發了此項目
“Our industry has struggled a lot with the illusion of precision, or the limits of what you can measure.” Mike O'Sullivan, CEO of data firm Sincera, explains why quality media is at a premium in digital advertising on The Current Report: https://bit.ly/4edf7Av #advertising #digitaladvertising #media
-
Today, The E.W. Scripps Company announced its adoption of OpenPass, making it the first connected TV (CTV) publisher to do so. Read in AdExchanger about how using OpenPass for audience authentication works in tandem with Scripps' commitment to show-level transparency.
E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger
adexchanger.com