PinnedRosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 11May 11
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJun 28, 202337Jun 28, 202337
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJun 12, 202379Jun 12, 202379
Rosie HoggmascallHow Figma converts users from freemium to premiumAnalyzing Figma’s growth and monetization strategies.Jun 68Jun 68
Rosie HoggmascallinUX CollectiveHow to do price increase emailsThe dos and don’ts: a case study of ZwiftMay 171May 171
Rosie HoggmascallinUX Collective3 ways to reduce time to magic momentLessons from Loom, Canva & Otter.ai.Apr 24Apr 24
Rosie HoggmascallinUX CollectiveHow Monzo does assumption testingReverse engineering user research from the UK’s 7th largest bankApr 194Apr 194
Rosie HoggmascallinUX CollectiveHow Notion drives product adoption with emailA case study of B2B Saas emails, tailored landing pages and activation prowessApr 103Apr 103
Rosie HoggmascallinUX CollectiveOnboarding personalisation lessons from CanvaIt’s the 7th year of profitable growth for Canva. Let’s see whyMar 224Mar 224
Rosie HoggmascallinUX CollectiveSlack’s new Tinder feature: a reviewThe user psychology of the swipeFeb 174Feb 174