My best articles — (updated weekly)
On PLG, monetisation, user research & more
1 min readMay 11, 2024
Hey! Welcome to my Medium 💃
I write to learn and get deeper on certain topics. How? By reverse engineering the products of leading tech companies. It helps me free up brain space & develop my skills. As well as live vicariously through the world’s leading product teams.
If you’re new to my writing, here’s where to start:
Product-Led Growth
- How Loom drives product-led growth with email
- 3 ways to reduce time to magic moment — Lessons from Loom, Canva & Otter.ai
- 7 examples of product-led growth in mobile apps
Monetisation
- How Duolingo pushes users from freemium to premium
- Strava’s bumpy road to monetisation — A story of pricing, trial retention and purchase UX flows
- How to reduce subscription churn: a case study of Grind coffee
User research
- 6 great examples of UX research emails
- How Monzo does assumption testing
- 3 examples of one-question surveys from Instagram, Pinterest & more
CRM
- I cancelled my Calm membership. Here’s all the emails they sent me
- How Tinder nails activation with push notifications
- How Notion drives product adoption with email
Onboarding
Enjoy
Any article requests, pop them in the comments 👇