Privacy options

Tumblr’s a great place to find your people, chat it up, and make lifelong friendships that we’ll later see immortalized in a gif montage. But there are some options for increased privacy, too. Check ’em out:

Navigation

Blog Visibility

Limiting Your Blog’s Discoverability

You can remove your blog from Tumblr recommendations, search and /tagged pages. You can also discourage external search engines, like Google or Bing, from indexing your blog, but it is up to them to honor that request.

Prevent third-party sharing

This option will prevent your blog’s content, even when reblogged, from being shared with our licensed network of content and research partners, including those that train AI models.

If you’ve already chosen to discourage searching of your blog, we’ve automatically enabled the “Prevent third-party sharing” option.

The content which will not be shared with our licensed network of content and research partners, including those that train AI models, includes:

Hide your blog from visitors without a Tumblr account

Please note that when your blog is hidden from the web:

Password-protect your blog

This is only available for secondary blogs, but:

Hide your activity status

To turn off the green dot that indicates when you’ve been on Tumblr recently:

The green dot indicates that you are either online or have been online within the last few hours.

Hide your likes and following

Hiding your likes will also make them private in recommendations to others.

To view your likes or following:

To toggle sharing your likes and following on and off:

Select who can mention your blog

Users can mention blogs in their posts or post replies by typing @username (e.g. @staff). This will send a notification to the blog that’s been mentioned and create a link to the blog in the post.

You control who is allowed to mention you in their post in your blog settings. You have the following options:

*Since secondary blogs cannot follow anyone and thus cannot have mutuals, the “mutuals” option refers to mutuals of your primary blog.

In the app:

On the web:

Select who can reply to your posts

You decide who replies to your posts.

In the app:

On the web:

For more information, check out our Replies article.

Make specific posts on your blog private

Reblog Controls

When creating or editing a post you can choose one who can reblog your post. You can choose between the following two options:

On Mobile Apps

When drafting a post, select the 3 dots (●●●) on the top right.

From here, you can choose one of two options.

On Web

When drafting a post, select the settings cog in the top right corner of your post editor.

From there, select “Reblog Control” to choose between Anyone (on Tumblr) or No One. (pictured below)

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Privacy and explicit blogs

If your blog is flagged as explicit, it will be overlaid with a content filter when viewing directly by you or anyone else and your posts will not show up in search.

You can see if your blog is marked as “explicit” in your visibility settings.

In the app:

On the web:

If you think your blog has been erroneously marked as explicit, read about how to appeal here.

EXIF data

We remove all but the following EXIF data from any downloaded image:

Location data is removed from all downloaded images.

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