What is AMP? Google AMP (AMP) is an open-source protocol intended to better optimize pages on mobile web. This allows your blog to load faster on mobile in places such as Google Search. AMP is automatically enabled for all Tumblr blogs.
Cool, but what does this have to with customizing my Tumblr? You can adjust your settings to customize how your Tumblr looks when it’s loaded as an AMP page. You can also use AMP’s Structured Data Implementation to customize how your Tumblr appears in Google search results (read all about that here).
Will it use my custom theme? No, it actually draws on your blog’s appearance settings, not your blog’s theme. To edit your blog’s appearance, pull up your blog in the mobile app and tap the palette icon at the top of the screen. Tap on things to change stuff like your background color or text color.
In a web browser, click “Settings” on the left sidebar, then find and click your blog in the right sidebar. Then, you’ll see the “Edit appearance” button at the top.
For more information on Appearance Options, click here.
Can I disable it? Sure. To disable it, you’ll need to edit your blog’s theme in one of two ways:
- Click the Palette icon on the top right corner of the web view of your blog (yourblog.tumblr.com). Note: you’ll only see the icon if you’re logged into your account.
or
- On the web, click “Settings” on the left sidebar, then find and click your blog in the right sidebar. Then, click “Edit Theme.”
Then, from your theme’s customize page, scroll down and click on “Advanced options,” and look for “Enable Google AMP.” A blue toggle switch means it’s enabled, while a grey one means it’s disabled.
Tumblr Help Center 