Overview

QR codes (Quick Response codes) are a type of matrix barcode first designed in 1994 for the automotive industry in Japan. While they received some wider adoption initially, it wasn’t until Apple and Android camera apps were able to scan them directly when they started becoming mainstream — first in Asian markets, and within western markets as a result of COVID accelerating this trend.

QR codes leverage existing channels like physical store locations, store receipts, flyers, direct mail campaigns, product packaging, print media, desktop website, and even over-the-top channels, you can use them to reach various user segments to convert them into loyal app users. By using QR codes to reach new users and bring your existing user base into the app, you can unlock greater user LTV, in-app revenue, and hit your app growth goals.

QR Codes Use Cases

• In-Store Signage, Posters, Flyers, etc.
• Purchase Materials (receipts, bags, cups, etc.)
• Physical Mailers
• TV Ads
• Email
• Cross Device Engagement:
  • Desktop Web to App
  • Auto-Login
  • Referrals
  • Promotions, Coupons, etc
  • In-app Sharing

How does it work?

1. User is presented with a QR code.
2. User uses their phone's camera to scan the QR code.
3. User is routed to the App/Play Store to download the app.
4. App install & downstream app events are attributed to QR code.

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QR Codes

To learn how to create QR Codes in Branch, view our guide here.