# GoogleAdsClient will read a config file from

# ENV['HOME']/google_ads_config.rb when called without parameters

client = Google::Ads::GoogleAds::GoogleAdsClient.new

# Create a rule targeting any user that visited the checkout page.

# [START setup_advanced_remarketing]

checkout_rule = client.resource.user_list_rule_item_info do |rule|

# The rule variable name must match a corresponding key name fired

# from a pixel.

# To learn more about setting up remarketing tags, visit

# https://support.google.com/google-ads/answer/2476688.

# To learn more about remarketing events and parameters, visit

# https://support.google.com/google-ads/answer/7305793.

rule.name = "ecomm_pagetype"

rule.string_rule_item = client.resource.user_list_string_rule_item_info do |sr|

sr.operator = :EQUALS

sr.value = "checkout"

end

end

# [END setup_advanced_remarketing]

# Create a rule targeting any user that had more than one item in their cart.

# [START setup_advanced_remarketing_1]

cart_size_rule = client.resource.user_list_rule_item_info do |rule|

# The rule variable name must match a corresponding key name fired

# from a pixel.

rule.name = "cart_size"

rule.number_rule_item = client.resource.user_list_number_rule_item_info do |nr|

nr.operator = :GREATER_THAN

nr.value = 1.0

end

end

# [END setup_advanced_remarketing_1]

# Create a rule group that includes the checkout and cart size rules.

# Combining the two rule items into a UserListRuleItemGroupInfo object causes

# Google Ads to AND their rules together. To instead OR the rules together,

# each rule should be placed in its own rule item group.

# [START setup_advanced_remarketing_2]

checkout_and_cart_size_rule_group = client.resource.user_list_rule_item_group_info do |g|

g.rule_items += [checkout_rule, cart_size_rule]

end

# Create the RuleItem for checkout start date.

# The tags and keys used below must have been in place in the past for the

# date range specified in the rules.

# [START setup_advanced_remarketing_3]

start_date_rule = client.resource.user_list_rule_item_info do |rule|

# The rule variable name must match a corresponding key name fired

# from a pixel.

rule.name = "checkoutdate"

rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|

dr.operator = :AFTER

dr.value = "20191031"

end

end

# [END setup_advanced_remarketing_3]

# Create the RuleItem for checkout end date.

# [START setup_advanced_remarketing_4]

end_date_rule = client.resource.user_list_rule_item_info do |rule|

# The rule variable name must match a corresponding key name fired

# from a pixel.

rule.name = "checkoutdate"

rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|

dr.operator = :BEFORE

dr.value = "20200101"

end

end

# [END setup_advanced_remarketing_4]

# Creates a rule group targeting users who checked out between

# November and December by using the start and end date rules.

# Combining the two rule items into a user_list_rule_item_group_info

# object causes Google Ads to AND their rules together.

# To instead OR the rules together, each rule should be placed in its

# own rule item group.

# [START setup_advanced_remarketing_5]

checkout_date_rule_group = client.resource.user_list_rule_item_group_info do |g|

g.rule_items += [start_date_rule, end_date_rule]

end

# [END setup_advanced_remarketing_5]

# Creates the user list operation.

operation = client.operation.create_resource.user_list do |ul|

ul.name = "My expression rule user list ##{(Time.new.to_f * 1000).to_i}"

ul.description = "Users who checked out in November or December OR visited " \

"the checkout page with more than one item in their cart"

ul.membership_status = :OPEN

ul.membership_life_span = 90

ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|

# Optional: To include past users in the user list, set the

# prepopulation_status to REQUESTED.

r.prepopulation_status = :REQUESTED

# Create a flexible_rule_user_list object, or a flexible rule representation

# of visitors with one or multiple actions. FlexibleRuleUserListInfo wraps

# UserListRuleInfo in a FlexibleRuleOperandInfo object that represents which

# user lists to include or exclude.

# [START setup_advanced_remarketing_6]

r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|

frul.inclusive_rule_operator = :AND

frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|

froi.rule = client.resource.user_list_rule_info do |info|

info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]

end

# Optionally include a lookback window for this rule, in days.

froi.lookback_window_days = 7

end

end

# [END setup_advanced_remarketing_6]

end

end

# Issues a muate request to create the user list.

response = client.service.user_list.mutate_user_lists(

customer_id: customer_id,

operations: [operation],

)

puts "Created user list with resource name '#{response.results.first.resource_name}'"