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use_portfolio_bidding_strategy.py
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use_portfolio_bidding_strategy.py
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#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example constructs a campaign with a Portfolio Bidding Strategy."""
import argparse
import sys
import uuid
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
def main(client, customer_id):
campaign_budget_service = client.get_service("CampaignBudgetService")
bidding_strategy_service = client.get_service("BiddingStrategyService")
campaign_service = client.get_service("CampaignService")
# [START use_portfolio_bidding_strategy]
# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
campaign_budget.explicitly_shared = True
# Add budget.
try:
campaign_budget_response = (
campaign_budget_service.mutate_campaign_budgets(
customer_id=customer_id, operations=[campaign_budget_operation]
)
)
campaign_budget_id = campaign_budget_response.results[0].resource_name
print(f'Budget "{campaign_budget_id}" was created.')
except GoogleAdsException as ex:
handle_googleads_exception(ex)
# [END use_portfolio_bidding_strategy]
# [START use_portfolio_bidding_strategy_1]
# Create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Enhanced CPC {uuid.uuid4()}"
target_spend = bidding_strategy.target_spend
target_spend.cpc_bid_ceiling_micros = 2000000
# Add portfolio bidding strategy.
try:
bidding_strategy_response = (
bidding_strategy_service.mutate_bidding_strategies(
customer_id=customer_id, operations=[bidding_strategy_operation]
)
)
bidding_strategy_id = bidding_strategy_response.results[0].resource_name
print(f'Created portfolio bidding strategy "{bidding_strategy_id}".')
except GoogleAdsException as ex:
handle_googleads_exception(ex)
# [END use_portfolio_bidding_strategy_1]
# [START use_portfolio_bidding_strategy_2]
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.bidding_strategy = bidding_strategy_id
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_id
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_content_network = False
campaign.network_settings.target_partner_search_network = False
# [END use_portfolio_bidding_strategy_2]
# Add the campaign.
try:
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
print(f"Created campaign {campaign_response.results[0].resource_name}.")
except GoogleAdsException as ex:
handle_googleads_exception(ex)
def handle_googleads_exception(exception):
print(
f'Request with ID "{exception.request_id}" failed with status '
f'"{exception.error.code().name}" and includes the following errors:'
)
for error in exception.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description="Adds a campaign for specified customer."
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v16")
main(googleads_client, args.customer_id)