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GenerateHistoricalMetrics.java
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GenerateHistoricalMetrics.java
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// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.planning;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v16.common.KeywordPlanHistoricalMetrics;
import com.google.ads.googleads.v16.enums.KeywordPlanNetworkEnum.KeywordPlanNetwork;
import com.google.ads.googleads.v16.errors.GoogleAdsError;
import com.google.ads.googleads.v16.errors.GoogleAdsException;
import com.google.ads.googleads.v16.services.GenerateKeywordHistoricalMetricsRequest;
import com.google.ads.googleads.v16.services.GenerateKeywordHistoricalMetricsResponse;
import com.google.ads.googleads.v16.services.GenerateKeywordHistoricalMetricsResult;
import com.google.ads.googleads.v16.services.KeywordPlanIdeaServiceClient;
import com.google.ads.googleads.v16.utils.ResourceNames;
import com.google.common.base.Joiner;
import com.google.common.collect.ComparisonChain;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.Arrays;
/**
* Generates historical metrics for keyword planning.
*
* <p>Guide:
* https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
*/
public class GenerateHistoricalMetrics {
private static class GenerateForecastMetricsParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID)
public Long customerId;
}
public static void main(String[] args) {
GenerateForecastMetricsParams params = new GenerateForecastMetricsParams();
if (!params.parseArguments(args)) {
// Optional, specify the customer ID under which to create a new keyword plan.
params.customerId = Long.valueOf("INSERT_CUSTOMER_ID");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new GenerateHistoricalMetrics().runExample(googleAdsClient, params.customerId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Runs the code example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
*/
// [START generate_historical_metrics]
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
GenerateKeywordHistoricalMetricsRequest request =
GenerateKeywordHistoricalMetricsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
// See https://developers.google.com/google-ads/api/reference/data/geotargets for the
// list of geo target IDs.
// Geo target constant 2840 is for USA.
.addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
// See
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
.setLanguage(ResourceNames.languageConstant(1000))
.build();
try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
System.out.printf("The search query: %s%n", result.getText());
System.out.printf(
"and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
System.out.println("generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
System.out.printf(
"Approximate monthly searches: %s%n",
metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);
// The competition level for this search query.
System.out.printf("Competition level: %s%n", metrics.getCompetition());
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
System.out.printf(
"Competition index: %s%n",
metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);
// Top of page bid low range (20th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid low range: %s%n",
metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);
// Top of page bid high range (80th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid high range: %s%n",
metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);
// Approximate number of searches on this query for the past twelve months.
metrics.getMonthlySearchVolumesList().stream()
// Orders the monthly search volumes by descending year, then descending month.
.sorted(
(a, b) ->
ComparisonChain.start()
.compare(b.getYear(), a.getYear())
.compare(b.getMonth(), a.getMonth())
.result())
// Prints each monthly search volume.
.forEachOrdered(
monthlySearchVolume ->
System.out.printf(
"Approximately %d searches in %s, %s%n",
monthlySearchVolume.getMonthlySearches(),
monthlySearchVolume.getMonth(),
monthlySearchVolume.getYear()));
}
}
}
// [END generate_historical_metrics]
}