Atomic Digital Design

We know you’ve long been waiting for it❗ We have put together a video that wraps up some of our favourite experiences among all projects produced as we enter into a new chapter in 2024. Here is our wrap-up sizzle, a glance at a year filled with awe-inspiring immersive experiences. From your smartphone to Meta Quest 3 headset, from 3D try-ons that change the shopping experience to other interactions that engage the audience with brands on all our partnered platforms Snap Inc. Meta TikTok and 8th Wall. This year we’ll continue to augment the world and merge digital and physical realities seamlessly. We're not just showcasing a reel; we're inviting you to witness the future unfold before your eyes. Ready? Hop on the ride!  https://lnkd.in/eEDmtAEW #ar #augmentedreality #mixedreality #spatialcomputing

It's Friday❗️ Catch up on the latest and coolest trends in AR, AI, and Mixed Reality: 💎 The story behind Adidas’s $20,000 Roblox necklace  🤳🏻 Make AR an Integral Part of Your Out-of-Home Advertising Strategy  👟 Versace Mercury sneakers are established on Snapchat 🍿 Meta Quest will soon let you watch Netflix from its web browser 😎 Atomic Digital Design joins Stratégies 2024 Agency Guide 🛋️ IKEA launches virtual store on Roblox… and they’re hiring 🐶 Using AI to decode dog vocalizations 🤑 Fendi will introduce 3D in stores for its tailor-made creations Journal du Luxe Michigan News Famous Campaigns Stratégies The Verge ADWEEK Vogue Business #newsletter #industryinsights

La com' traditionnelle ❓ Mmm, comment dire … c’est so last season ❗️ De nos jours, l'audience n'est pas juste là à regarder passivement 🤳🏻, elle a du poids dans la balance. Pour s'adapter à ce changement, nous devons composer avec des outils qui laissent libre cours à la créativité et l’imagination ☁️. Avec l'#AR et la réalité mixte, l’interaction avec les marques devient plus ludique, elle captive, elle interpelle ❤️🔥. Intrigué ❓ Discutons ensemble de votre prochaine campagne publicitaire 😜. Traditional comms ❓ Hmm, how to put it... it's so last season ❗️ Nowadays, the audience isn't just sitting back passively 🤳🏻, they hold some serious sway. To adapt to this shift, we must use tools that let creativity and imagination run wild ☁️. With AR and mixed reality, brand interaction becomes more playful, more captivating, more engaging ❤️🔥. Intrigued ❓ Let's chat about your next ad campaign together 😜. Read more: https://lnkd.in/gzGcppt2 Stratégies #Advertising #Creativity

🚀 Star Wars enthusiasts, assemble! Celebrate the arrival of the new series, The Acolyte, set during the days of the High Republic Era 🪐. ⚫️ We've brought iconic brand assets to life by optimizing and rendering them into stunning #3D models. 🔴 This lens features Snap Inc.’s hand-tracking technology, allowing you to wield all four iconic lightsabers: from the classic red of the Dark Side to the yellow lightsaber of the Jedi. 🔵 Try out all 4 lightsabers and dress in the robes tailored to each archetype and fully immerse yourself in the Star Wars universe.  🟢 Dive deeper into the Star Wars saga with dynamic facial lighting thanks to our innovative use of portrait relighting technology. 🟡 Unleash your force abilities: Raise your palm, focus, and shake the world with your force powers. So, are you with the Light Side or the Dark Side❓Witness as the Jedi Council confronts unprecedented threats from the expanding galaxy and the rising power of the Dark Side. Catch the premiere today on Disney+! Try out the lens, and always, May the Force be with you ✋! https://lnkd.in/er88A2pT Bravo Team Stella Kang Eva Decarnelle Audrey Dejoux Mathieu Harribey Laure I. Florian Vecchione Julien Pingenot #AtomicDigitalDesign #ar #StarWars

Is it real or virtual 🤨❓Why are brands going wild for #CGI (#FOOH for those in the know 😉)❓ Why are we seeing more ads blurring the line between reality and virtuality❓ This tech isn't new 💡 —it's been around for quite a while. FOOH/CGI reflects our times 😎. Audiences are online, their attention is highly fragmented 🤪, video content is omnipresent (just look at TikTok 🤳🏻), and the battle for attention is fierce ⚔️. The moment you question whether this shoe is “real or virtual” captures the essence of this trend—one that’s here to stay 🙌🏻. This doubt piques your curiosity and holds your attention. Even better, perhaps it gets you talking, sharing it with your friends❤️🔥. Now, tell me, what brand wouldn't want that❓ 📷 Grails by Lacoste 🐊🔥

Friday is here! Get the scoop on the latest and coolest in AR, AI, and Mixed Reality 😎. ⚽️ First 100% AI-generated campaign for Paris Saint-Germain (would you have known it was AI?). The French soccer club has released its first fully AI-generated campaign, consisting of photos introducing the team's 2024-25 home kit. 🎎 Chinese netizens use AI to recreate viral ‘porcelain filter’ face. A new filter depicting individuals as porcelain figures has taken off online over the past month, with netizens using the AI photo editing app Remini to reimagine themselves as doll-like effigies. 🤩 Co-creation, exclusive visits... HUGO BOSS strengthens its loyalty program. The fashion group, celebrating its hundredth anniversary this year, is preparing to evolve its loyalty program using blockchain. XP, as experience. 🐚 Explore the world of the new Calvin Klein collection. The brand partnered with Macy's Herald Square on a 6 windows takeover for the launch of Calvin Klein Monochromatic Summer. The window display comes with a virtual experience of the Monochromatic Summer 🤝 Google and augmented reality startup Magic Leap strike partnership and work on building immersive experiences that blend the physical and digital worlds. 🥇 FancyTech, big winner of the LVMH Innovation Award at Viva Technology. FancyTech specializes in video production in GenAI based on 3D modelling of the product. It uses AI-generated video scripts (Python code) to control video movements and lighting effects in video production software, based on brands' creative instructions. 🍕Google defends AI search results after they told us to put glue on pizza - Google worked quickly to remove some inaccurate AI results, which it calls AI Overviews, but the damage — and meme-ification — was already done. 😜 Apple's Plan to Win the Generative AI Race Involves Weird Emoji - Apple knows how to have some fun with messaging, and it's right out of the company's playbook to give folks something silly to talk about in a software update. 🍇 Hennessy "Ampelos", a virtual reality vine pruning training simulator - Ampelos uses a digital clone, that is to say, a very realistic digital reproduction in terms of shape, colours and textures of real Cognac vines thanks to virtual reality. Viva Tung Katie Paul Kylie Robison  TrendWatching Jing Daily Journal du Luxe CNET Reuters The Verge LVMH #newsletter #industryinsights

We’re thrilled to announce our presence at the Cannes Lions International Festival of Creativity this year! Whether you're curious about immersive brand content, #AR, #XR, or more, connect with us at [email protected] 😎 #canneslions

Happy Friday!  Stay updated on the latest and coolest AR, VR, and Mixed Reality trends! 😎 🎹 BALENCIAGA Music | BFRND, Video Game - As part of the 360° Balenciaga Music | BFRND Series, an original 8-bit video game featuring BFRND as the main character was created and places the player in various Balenciaga show sets involving their respective soundtracks. The three first levels are accessible to anyone via a dedicated mini-site, WeChat, or on a touchscreen at the Balenciaga Paris flagship on avenue Montaigne. ⚠️ OpenAI's Scarlett Johansson saga reveals an 'ask forgiveness, not permission' problem - The ChatGPT maker has been embroiled in fresh controversy since Monday after Scarlett Johansson lashed out at the company over a new voice feature for its chatbot. In her view, it sounded an awful lot like the artificial-intelligence assistant she played in the 2013 movie "Her." 👰🏻♀️ DOLCE&GABBANA, Valentino, The Met ramp up Web3 roadmaps - The Metropolitan Museum of Art “reawakens” garments using AI and holograms, Valentino launches virtual try-on for handbags, and D&G unveils an AR-powered makeup station. ⚔️ Star Wars Series “The Acolyte” launches in June with AR lens - Celebrate the arrival of the new series, The Acolyte, set during the waning days of the High Republic Era. 🗺️ Is AR on the brink of transforming the way we book our travels? Thanks to Orizon, Airbnb may soon allow travelers to use AR and VR to explore accommodation listings on the VisionPro. 🤳🏻 Google Maps is getting geospatial AR content later this year - Users will be able to access the AR content by first searching for a location in Google Maps. If the location has AR content and the user is near the place, they will have to tap on the image that says “AR Experience” and then lift their phone. 🛒 Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce experience - The Walmart Realm platform features 3 unique virtual worlds: • “So Jelly” an underwater world• “Y’allternative” a mix of the Wild West and Gothic styles• “Go Chromatic” a metallic space-themed world. 🤓 Google Reveals Project Astra: An All-Seeing AI That Could Live In Your Glasses - Google called Astra "the future of AI assistants," a universal AI agent that can "help in everyday life." 🛍️ HUGO BOSS Launches Customer Loyalty Program in Bid to Enhance Engagement – But Is It a Token Gesture? The company has confirmed that its latest loyalty program will be tied to the Hugo Boss customer app, where it will provide users with a range of loyalty features, including levels and points. Hasan Chowdhury Bethanie Ryder Aisha Malik Scott Stein Business Insider Jing Daily TechCrunch CNET #newsletter #industryinsights

Can #AR be the game-changer for concerts, making the bond between artists and fans even stronger 🤔❓ Take French rap duo #PNL, known for shaking up marketing norms 🎤✨ .    Remember the "Au DD" video at the Eiffel Tower❓ We created an AR #Instagram effect so the viral dancer could join you for the #AuDDChallenge, brought to life with #3D scanning and #MotionCapture 🕺🏻. For their third album "Deux frères," we launched "PNL Tour - AR ticketing" with Snap Inc. 🎫. Fans scanned "space capsules" in 5 French cities for exclusive pre-sale access. 🚀✨ Throughout the tour, pointing phones skyward unlocked an immersive AR concert experience. Plus, augmented t-shirts and posters added to the magic 🌌. Pretty awesome, right❓ #AR #MusicAndTech #FanExperience #Innovation

Rugby: blood, sweat, bruises 💥 We know, sports obsession is at an all-time high ✨. For Orange, the official sponsor of the Rugby World Cup France 2023, we've created an unforgettable brand experience. The recipe❓ 🏉 Start with stunning #CGI that makes you wonder if those rugby players are real. Real or not, they get people talking 😜! 🏉 Add the first Snap Inc. lens powered by the Orange #5G network because rugby needs passion and speed.  🏉 Finish with a sprinkle of real-time game data from Sportradar, giving you instant updates on who's winning and who's losing (sore losers, beware 🙈). The result❓ A sports experience that feels quite different and new, enabling viewers inside or outside the stadium to explore games from angles previously unimaginable 😎. #Orange5G