PUMA Group

Teaming up to be #ForeverBetter💪   Anne-Laure Descours, our Chief Sourcing Officer, recently participated in an event hosted by our partner CARBIOS, a biotech company revolutionizing plastic and textile lifecycles. The event celebrated the groundbreaking of their world's first PET biorecycling plant, marking a pioneering step towards achieving shared aspirations. Together with Carbios, we are committed to fostering a more efficient #recycling sector, where all value chain actors accelerate the transition to a circular economy for plastics and textiles.   During a dynamic round table discussion at the event, our CSO highlighted PUMA's commitment to responsible innovation for a #sustainable future, emphasizing the importance of circularity in plastics and textiles. “In the textile industry, there is a great collaboration among 'competing brands' as we believe that progress in sustainability can only be achieved through collaboration, not competition,” said Anne-Laure Descours, CSO at PUMA.   We look forward to a FOREVER. BETTER. future together with our strong partner Carbios!

Revealing the stories behind the kit⚽ What happens when our #PUMAFam and Manchester City come together to have a talk? They uncover the creativity behind this season's home kit. Alonso Sanchez, Teamhead Product Line Management Teamsport Apparel Licensed of PUMA and Josele Angulo, Teamhead Marketing Teamsport Licensed of PUMA, sat down to chat about the inspiration behind the whole process - including design and marketing campaigns. From paying homage to Manchester City's heritage to incorporating elements of the new stadium, every detail was crafted to resonate with fans worldwide. Curious to hear more? Watch the whole interview here 👉 https://bit.ly/4bhM8d0

Quiz Time 🥇 It's time for a #Catquiz again. You're an expert on all things Olympics? Put your knowledge to the test and see how you stack up against the competition. Let's play! 🚀

Outfit of the Day 🐾 Ever wondered what our PUMAs wear to work every day? Let us fill you in: it's a vibrant tapestry of colors and styles, with each outfit as unique as the individual wearing it. Our #PUMAFam embodies the spirit of being YOU, embracing diversity, and making a statement with every step. #BEYOU Have a look what celebrating individuality looks like 👇

Product Developer Insights 👀 Our Product Developers are the driving force behind our athlete-focused innovations, crafting the best performing products hand in hand with our athletes to push boundaries and elevate performance to new heights. Every detail is carefully assembled to give our athletes the tools they need to excel on the field, track, or court. Step into the world of PUMAs innovations! 🐾

FOREVER.LEARNING 🤓 At PUMA, we're all about growth and development. Each week, our #PUMAFam invests 2,065 hours worldwide in their personal and professional development journey. With access to top-notch platforms like LinkedIn Learning, Busuu, and goodhabitz, our team is empowered to continuously upskill and stay ahead of the game. This dedication to learning fuels our innovation and drives our success. How much time do you invest in personal growth? 👇

Embracing Catalan culture at the Barcelona office ✨ Our Spanish #PUMAFam recently celebrated Sant Jordi's Day at the office - a traditional celebration of Catalan culture that combines elements of love, culture and literature. Traditionally men give out roses to women on this occasion, while women typically gift books to men as this cherished day also coincides with World Book Day. Nowdays, this custom has expanded, and many people exchange both books and roses regardless of gender. So as Barcelona's streets were filled with books, flowers and cultural events, our PUMAs also exchanged little treats and gifts with their colleagues. Take a look at their festivity right here👇

Check out our Quarterly Numbers 🔢 We just announced our results for the first quarter of 2024 this morning! In the January-March period, our sales increased by 0.5%, if adjusted for currency changes, to 2,102 million euros. Our strong momentum in performance categories driven by exciting innovations and newness is ongoing, and we are further growing our market shares. Find out more below 👇

Discovering hidden treasures in the #PUMAArchive!🔎 Our beloved Archive team is dedicated to finding and storing the best PUMA products ever made. So of course, we have asked them to pick out three unique pieces that need to be shown to our global #PUMAFam. First up: A PUMA KING high heel from 1996. Further information? There's none. Next up: A signed PUMA KING boot, worn in the 1970 World Cup by no other than "Player of the Tournament" - Pelé. Last but not least: A shoe, originally worn in the 4x100 relay at the World Championship in 2011 by an athlete who embodies #ForeverFaster like no other - Usain Bolt. This is what a World Record shoe looks like. Do you know more about our rare KING high heel? Let us know in the comments 👇

Turning old threads into new trends ♻️ Last year, Upcycler, Designer and PUMA Voice of a RE:GENERATION Andrew Burgess visited PUMA's partners in Turkey to learn about PUMA’s RE:FIBRE recycling programme and to see the process in action. Inspired by what he saw, Andrew created an experimental collection using PUMA's RE:FIBRE fabric and other textile waste. The collection was unveiled at our iconic PUMA HQ bridge during our #ForeverBetter week and celebrated with our PUMAs who joined Andrew for an interactive upcycling workshop. Check out Andrew’s journey with PUMA RE:FIBRE here 👉: https://lnkd.in/d7KTK7rm