PUMA Group’s Post

🏎 The growing popularity of Formula One in the United States reached absolutely new heights last week at the inaugural Las Vegas Grand Prix. Formula One Grands Prix have unique characteristics that makes the events three-day long festivals of sports, fashion, and culture, packed with celebrities of all types. Viewed under that lens, it makes sense that PUMA Group decided to debut a new collection of sneakers and apparel at the 2023 Las Vegas Grand Prix. The headline of this new line is A$AP Rocky, PUMA x F1's new creative director and the leader behind the "Back to Las Vegas" project featuring Scuderia Ferrari and Joshua Vides. For more competitively secure brands like Nike and Adidas, the addition of a new sports-culture-entertainment tentpole event in the US market is less important for them. For Puma, this is likely a strategic bet to position the brand under the aegis of the growing Formula One motorsport in America. As the Sneaker Freaker International article below outlines, the relationship between PUMA and Formula One stretches all the way back to 1984, the first year that a F1 driver wore PUMA sneakers, Tyrrell Racing's Stefan Bellof. Since then, PUMA has been one of the biggest supporters of the sport, building relationships with F1 drivers ranging from Michael Schumacher to Lewis Hamilton and almost all of the major F1 teams. London streetwear brand Palace and Italian streetwear brand Kappa also made a splash at the Las Vegas Grand Prix. With other sports like basketball and football kind of locked down by Nike (and to a lesser extent, Adidas), smaller brands like Puma need to own other US sports markets. Smaller, but faster growing sports will be more likely to take a bet on the smaller, but faster growing footwear brands. https://lnkd.in/e4sP9jxG #lasvegas #puma #palace #formula1 #formulaone #asaprocky #grandprix #kappa

Running isn’t a cheap sport 🙂 but here is the research I did before buying my race day shoe - Puma Deviate Nitro 2 which I call "Common Man's Carbon shoes" In my article, I share how these factors such as: * Reason for a neutral shoe * Lightweight and Carbon plate * Upper and letting off the fancy colours So here is the link to the article that shares my research before making a decision to buy. https://lnkd.in/gd9ZaYwP Read it when you have time and spread it with your entire world ;) #running PUMA Group

💡 Fire-Resistant Suits in Motorsport 💥 In motorsport, the clothing that drivers wear is much more than just racing attire Suits, socks, t-shirts, hood... are the result of remarkable technological evolution that combines protection and performance 👕🔥 They are made from a material that can withstand flames for approximately 10 seconds, providing crucial protection in the event of a fire 🧯 These suits represent the perfect balance between safety and performance. They are tailored to fit each driver, offering a perfect fit 🏃🏻♂️ The origin of these garments dates back to tragedies and accidents that have left a mark on the history of motorsport 📛 #F1 #Motorsport #WEC #Innovation

"𝗠𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗶𝗻-𝗹𝗶𝗻𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀". 🤦♀️ How many times in the last 15 years I got this answer when offering F1 or MotoGP to brands in the fashion industry… Well, I call bulls**t. And here is why 👇   In the last few weeks alone, the world of fashion has seemingly collided with the world of sport, and specifically motorsports in a BIG way, and it isn’t a trend that is going away any time soon…   - Palace Skateboards X Kappa X Alpine - PUMA Group x Formula 1 X A$AP Rocky - Joshua Vides X Puma X Scuderia Ferrari - sacai X AMG - Versace X Lewis Hamilton - Takashi Murakami X +FOUR FOUR   𝗦𝗼, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘄 𝗯𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 𝗶𝘀 𝗻𝗼𝘁: "Should we get into the world of motorsport?" But rather: "How do we get into the world of motorsports, and how do we ensure we align ourselves to the right: property, team, driver, brand?" Well funnily enough… I know a bit about that, and my DM is open.   Yes, I’m talking to you: Jacquemus Aimé Leon Dore The North Face, a VF Company Face Carhartt WIP (Work In Progress) NOCTA Stussy, Inc. Off-White …and many more in the industry   𝗣.𝗦. 𝗦𝘁𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝗱 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗿𝗲 𝗮 𝗺𝗮𝘁𝗰𝗵? Well, I'll let you tell that to HUGO BOSS that started sponsoring motorsport in 1975, and sponsored McLaren Racing for 30 years, then Mercedes and now Aston Martin F1 Team, or to Tommy Hilfiger who started sponsoring motorsport in the 70ies passing through Scuderia Ferrari and now Mercedes-AMG PETRONAS Formula One Team…   #fashionmarketing #motosports #formula1 #sportsmarketing

The latest News and Views video is here! Check out what we have to say about the Puma 3100SY 📹 #MillsCNC #LikeNoOneElse #NewsandViews

KTM Racing Personalized Name Custom Adidas Stan Smith Shoes Looking for a unique way to show your support for KTM Racing? Look no further than these personalized name custom Adidas Stan Smith shoes! These shoes are the perfect way to showcase your love of racing while also having a one-of-a-kind pair of kicks. Not only can you add your own name or nickname to the shoes, but you can also choose from a variety of colors and designs.Not only are these shoes stylish and unique, but they're also made with high-quality materials that will last through even the toughest races. The classic Adidas design is timeless, making them a great addition to any sneaker collection. Whether you're hitting the track or just going out for a casual day, these personalized KTM Racing shoes are sure to turn heads and make a statement.So why settle for boring sneakers when you could have customized ones that show off your passion for racing? With these personalized name custom Adidas Stan Smith shoes from KTM Racing, you'll be stepping up your style game in no time! https://lnkd.in/gJmvDHR3

Supreme/Ducati Streetfighter V4 S - a great collab....again thanks to my son for this one - As I wrote for the PalaceXKappaXAlpine partnership... When my teenage son asks me questions about my job... I know that there is something cool.   And rightly so, as he mentioned about Supreme and Ducati.   A powerful combination of two iconic brands in their respective worlds. Fashion and two wheels this time, amazing combo. The world of fashion has collided with motorsports quite often recently. And in a BIG way. Proving that it is not a trend that is going away any time soon…   - Palace Skateboards X Kappa X Alpine - PUMA Group x Formula 1 X A$AP Rocky - Joshua Vides X Puma X Scuderia Ferrari - sacai X @AMG - Versace X Lewis Hamilton - Takashi Murakami X +FOUR FOUR  ...   The question fashion brands should now be asking themselves is not... ’Should we get into the world of motorsports’? But rather... ↳ "HOW do we get into the world of motorsports? ↳ And ensure we align to the right property, team, driver, brand?" Yes.  There is a lot to consider. On both sides. But the potential is massive, and customers love this collabs. If you reckon your brand is ready to hit the motorsports track... → I know where it can fit in the grid. P.S Fashion and motorsport has always been a perfect match for me. ---------------------------------- Yes or not on this Supreme/Ducati collab? It's a yes for me in terms of mktg 👍

Looking back at PUMA Racing Footwear, which has a strong and successful past with F1 world champions like, Kimi Raikkonen, Michael Schumacher, Max Verstappen, Lewis Hamilton and Nico Rosberg. Did you actually know that since 2014 ALL world champions wore Puma Racing boots except this very last season 2023 making it an almost perfect decade for Puma motorsport footwear? Check out the link below for more history on the Puma racing boots!

Virat Kohli signed the 100cr deal with puma only if they would collaborate with his business (one8) which puma happily agreed to.Later puma's products were being sold at a staggering pace.brand's make sure that their icons won't wear anything related to their competitors products just because it sends a bad impression on their brand and the shifting culture. Now the adidas coming in, it's the right time to boost their market share. The global events wtc,odi worldcup,T20 worldcup,the champions trophy every major cricket event will be happening in the next five years. "it will make you feel like a king but also remind you that nothing is bigger than the game" their ad campaign heavily relied on Virat Kohli. Adidas would have never able to make Virat appear wearing their logo unless this case. Adidas being a sports apparel giant worldwide are known for their incredible Jersey design and this one is no short of incredible. It would be interesting to see how the consumers react on this.Only time will tell if people would shift from puma to adidas or be loyal.. #firstpost #viratkohli #adidas #linkedin #brand

Ferrari (NYSE:RACE) has renewed its partnership with German sports goods maker PUMA Group which will become its premium partner starting from next year. "In the next years Puma will also continue to be the licensing partner for Ferrari-branded products and the supplier of F1 team and racewear for Ferrari," said Arne Freundt, the German group's chief executive. No numbers were revealed in the announcement, which fortuitously came on the day Ferrari won its first F1 race of the season in Singapore, but the deal extends a relationship that started in 2015. Puma provides Ferrari's Formula One team with sportswear, shoes and accessories. "Since 2005, Puma has had the ambition to be the best brand partner for Scuderia Ferrari, " Freundt said. “We have celebrated many successes and the passion for Ferrari with the millions of tifosi [Ferrari fans] worldwide over the past two decades." More at #Proactive #ProactiveInvestors #NYSE #RACE #Ferrari #Car #Race #Puma http://ow.ly/Qchb104UzYm