Psy - Gangnam Style 2012
"Gangnam Style" is a K-pop song by South Korean rapper and singer-songwriter Psy, released on July 15, 2012, as the lead single of his sixth studio album, Psy 6 (Six Rules), Part 1. The term "Gangnam Style" is a neologism that refers to the nouveau riche lifestyles associated with the Gangnam region of Seoul, where people are trendy, hip, and exude a certain supposed class. Psy likened Gangnam to Beverly Hills, California, and said in an interview that he intended the title as a joke, claiming that he has "Gangnam Style" when everything about the song, dance, looks, and music video is far from high class.
"Gangnam Style" debuted at number one on South Korea's Gaon Chart, receiving generally positive reviews, with praise for its catchy beat and Psy's amusing dancing during live performances and in its music video. The song and its music video went viral in August 2012 and have influenced popular culture worldwide. In the US, "Gangnam Style" peaked at number two on the Billboard Hot 100, which at the time, was the highest charting song by a South Korean artist. By the end of 2012, "Gangnam Style" had topped the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the UK. The music video won Best Video at the MTV Europe Music Awards that year. On December 21, 2012, "Gangnam Style" became the first Youtube video to reach a billion views. As of January 2024, the video is the eleventh most viewed video on Youtube, having reached over 5 billion views.
Psy's dance in the music video itself became a cultural phenomenon. He revealed that South Korean fans have high expectations about his dancing, so he felt a lot of pressure. In order to keep up with those expectations, he studied hard to find something new and stayed up late for about 30 nights to come up with the "Gangnam Style" dance. Along the way, he had tested various "cheesy" animal-inspired dance moves with his choreographer Lee Ju-sun, including panda and kangaroo moves, before settling for the horse trot, which involves pretending to ride a horse, alternately holding the reins and spinning a lasso, and moving into a legs-shuffling side gallop.
"Gangnam Style" received a total of 77,2% yes votes!