@bringiton / bringiton.tumblr.com

let. gifs. #userlet
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elieandrews

ā€œHereā€™s to the husbands whoā€™ve won you, the losers whoā€™ve lost you, and the lucky bastards whoā€™ve yet to meet you.ā€

The Wedding Date (2005) dir. Clare Kilner

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cinemaocd

I read daily about robustness tumblr culture and how it's impossible to monetize etc. blah blah blah

but no one ever talks about the life's blood of tumblr: GIFSETS.

Tumblr has longevity because it is the gifset website. A movie trailer drops and within an hour there are already multiple gifsets. Just there reminding us this movie is coming out it looks pretty good. A tumblr user thinks: I wish I had memory box containing every facial expression and movement made by Colin Firth in that 5 hour mini series of Pride and prejudice and some other tumblr user devotes their life to making that happen. Some dead guy has a birthday and a tumblr user gifs every single one of his dozens of films and puts them in a single gifset just because it makes fans of the dead guy happy.

Gifsets are amazing because gifsets are silent and they ask nothing but that you look at their pretty dancing images and smile fondly and click the like and reblog. A gifset didn't elect trump. A gifset didn't gaslight your grandma into believing that covid is an alien plot. A gifset just went floating by with no other thought than to look pretty and be appreciated.

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