Suji Park

University of Connecticut | UConn · Department of Communication

ABSTRACT Well-known K-pop (Korean popular music) bands have gained the status of pop music icons, owing to their widespread popularity around the world. This study explored the interrelations between a set of relevant social and psychological factors to explain how K-pop has also contributed to a one-of-a-kind transcultural communication phenomenon...

Vaping has dramatically increased in recent years among young adults. To increase risk perceptions and promote preventive behaviors against vaping and secondhand e-cigarette aerosol (SHA), this study designed and tested virtual reality (VR) messages based on the theory of psychological distance. We randomly assigned 137 participants to see one of t...

The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tw...

This study investigated whether concern about infant obesity has reached parents and the public. Two messages about the health of overweight babies were tested against a no-message control with Asian (n = 195) and American (n = 233) students and adults. The first message dismissed health concern about infant obesity arguing fat babies would slim do...