Abrar AlmatrafiKing Saud University | KKUH · Department of Management Information Systems
Abrar Almatrafi
Master of Science
About
1
Publication
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Introduction
My current and future research interests are generally in areas that are linked between Data Analytics, Digital Marketing, and Artificial Intelligence.
Skills and Expertise
Publications
Publication (1)
In the era of data analytics, the use of web analytics tools is widely spread among Small and Medium Enterprises (SMEs), especially in the e-commerce sector, to analyze web usage data and measure website performance due to the several features it provides. Most web analytics studies were conducted based on marketing rather than a managerial point o...
