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Results from Testing the Proposed Conceptual Model (p*** < 0.001; p** < 0.01; p* < 0.005).
Source publication
The current study drew from emotional contagion and source credibility theories to investigate whether watching differentially sourced panda videos may influence attitudes toward the “brand” image of China. An experiment (N = 245) conducted with a U.S. college student sample showed that perceived source credibility and nature relatedness were posit...
