Insights | 19-02-2024
Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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