Spotify Advertising

Coming soon: Spotify's interactive 2024 Podcast Trends Tour! 🎙 📈 👀 ...a report packed with insights that spotlight the surging popularity of podcasts and how powerful they can be for advertisers looking to build genuine connections with their audiences. For now: A poll for the podcast era, to whet the appetite... 🤔

Last week, we hosted Spotify Sparks—an inspiring afternoon of live discussions, interactive presentations, and insights from some of the best-known creators and industry leaders in the business—for advertisers in both London and New York City. Our speakers reflected on the intersection of creativity, culture and fandom, as well as the increasingly visual and interactive nature of our platform—and how this is creating more opportunities for brands to connect with their audience on Spotify. Read the full story here ➡ https://lnkd.in/g5bTzg44 ✨

Last week, Spotify announced its first quarter 2024 earnings report. Our total number of monthly active users (MAUs) increased to 615M globally (up 19% Y/Y)—and 388M of these are ad-supported (up 22% YoY). 📈 We recapped the quarter with five highlights for advertisers of all sizes—and some thought starters to help you reach and engage new audiences on Spotify throughout the rest of 2024 ➡ https://lnkd.in/eajxv8UG 👀

According to Kantar research, people are 15% happier and more relaxed after streaming audio on Spotify, versus scrolling social media. If you're in NYC this week, catch this idea coming to life in our digital out-of-home ads on subways, digital boards, and in offices around Manhattan 🏙 👀 Or check out our latest Sonic Science report for more insights that show how brands can benefit from the halo effect of this more positive state of mind ➡ https://lnkd.in/e2rzViVq 😇

Did someone say Coachella? With the first weekend's action top of mind, related streams on Spotify across music and podcasts are surging. 📈 Discover how fans engage with the world’s biggest festivals on Spotify —and how your brand or agency can reach them with a timely message that sticks in memory. https://lnkd.in/emB-tyTZ 👀 🎪 #Festival #SpotifyAds

Recently, we spent an inspiring week in LA, at Podcast Movement Evolutions—a celebration of the diverse voices that shape the podcasting ecosystem. We were thrilled to connect with so many of our partners and take the stage to discuss Spotify NextGen—a program designed to grow podcast culture in U.S. college campuses—and the new podcast series, 1619: College Edition. Click to hear the first episode! ➡ https://lnkd.in/etBkNXqV 🎙 👂

Spotify is driven by creative influence. From music and podcasts, to video and audiobooks—to outstanding advertising. This year, we're recognizing brands who achieved great success on Spotify in our first global edition of Spotify Hits! 🎉 🏆 Discover the exciting ways brands can effectively reach and engage audiences on Spotify—and be inspired to get started on tomorrow's most loved campaigns, today. Click the link to see the campaigns that made this year's list in your local market 🌎 ➡ https://lnkd.in/em6F2ctA #SpotifyHits

Our VP of Product, Per Sandell, took the hot seat on the Taking Inventory podcast this week to discuss the future of podcast ad tech and embracing the "hedged garden" model. Click to listen on Spotify: https://lnkd.in/g5BfeGPs 🎙

We're thrilled to partner with AKQA for this year's Future Lions competition! 🤝

Got a podcast? 🎙 Show it some love, and grow your audience with Podcast Streams, a brand new Spotify Advertising objective that lets podcasters of all sizes easily promote their shows to listeners who are more likely to stream podcasts on Spotify. Click the link to learn more ➡ https://lnkd.in/eYYfrCjq