Spotify Advertising’s Post

Video? On Spotify? Why not? Little did you know, you're actually spending 5 more hours per month on the platform just because of the new visual features that has integrated. People are consuming more content on Spotify, and they are able to do so in more ways, on top of listening to their favorite tunes. Personalization has also been key in fortifying the trust between the platform and its users. Brands that leverage on the platform also ride on this strength, as 70% of Spotify genz & millennials believe that advertising on Spotify leads to positive brand effects. If you're not including Spotify in your video budgets, you're missing out on premium, brand safe, built for view inventory with 100% logged in audiences. #spotify #advertising #spotifyads

Hello, LinkedIn network. Ever thought about tapping into 🎵Spotify advertising🎵 for your brand? As surprising as it might sound, the music streaming platform has brilliant potential for marketers to amplify their messaging. Take a peek at this in-depth guide: https://lnkd.in/g_Zg5jha This guide talks you through the entire process, from setting goals, identifying your target audience, to creating the ad and measuring the impact. There’s also a great section demonstrating how brands have successfully harnessed Spotify Advertising for gaining awareness - always good to learn from those getting it right 🎯! In the ever-rising podcast and music demand, with savvy ad placements between songs and within playlists, Spotify might just be the next big thing in the dynamic digital marketing landscape. However, as with every platform, it’s important to understand best practices and costs associated. So before you dive in, make sure to equip yourself with the right knowledge about its cost-effectiveness, ad engagement, and more. Would love to hear your thoughts on exploring new digital channels like Spotify for advertising. Have you given it a shot yet? Or planning to? #SpotifyAdvertising #DigitalMarketing #BrandAwareness #AudioAdvertising Casey Jones, signing off.

There are myriad factors that go into buying decisions. The path to purchase is rarely linear, and for advertisers, mapping it out can feel like a maddening maze. But new research by Spotify Advertising suggests that digital audio can play a pivotal role at every stage of the journey. The Consumer Decision Journey report, which surveyed nearly 20,000 audio listeners between the ages of 18 and 65 across countries and buying categories, found that 71% of people think Spotify aids in their purchase journey—and that digital audio is more influential than print, online videos, and social media ads. What's more, half of the respondents also said that Spotify is great at introducing them to new brands. Here's a closer look at the report's findings and key takeaways:

🎧 Attention all advertisers: Spotify's Q2'23 report is a chart-topper! Our global MAUs hit 551M (up 27% YoY) with 343M ad-supported users (up 34% YoY). We also witnessed a 12% YoY rise in ad-supported revenue - a standing ovation for our podcast advertisers. 🚀 Here's the setlist for advertisers: 1️⃣ Spotify Ad Analytics, our FREE tool to measure your ad's performance across all formats 📊 2️⃣ The new hit feature of Spotify Ad Studio: Objectives & Automatic Placement for campaigns in tune with your goals 🎯 3️⃣ A shiny Gold Lion from Cannes for Spotify Wrapped, a track of our dedication to personalized experiences 🏆 Are you ready to join the #1 audio network? Hit me up on LinkedIn or at [email protected] and let's make your ad strategy go platinum! https://lnkd.in/emDUfQvf Share your favorite playlist or podcast in the comments... I'll go first, for some PURE POP vibes check out OBSESSED: https://lnkd.in/eQmb7Fjd #Spotify #Q22023 #AdTech #DigitalMarketing #ObsessedPlaylist

🎧We all love listen to our favourite band while we commute to work or workout. But, why is that most of us use Spotify to do so? 🏟️ Up next we dive into the evolution of Digital Marketing and the different campaigns Spotify ran in the past to bring us their product 😎 Get the full blog post here 👉 https://lnkd.in/ey_W8_dA #Spotify #MarketingGuide #MusicMarketing #Ads #DigitalMarketing #PaidAds

It’s no secret that Telco brands face the challenge of putting the right products in front of the right people at the right time—and yet, 43% of telcos struggle with choosing the right marketing channels to do so. But Spotify can make that decision a little easier. Reach out to find out more how Spotify can support get your brand in front of the right audience and the right time. #spotifyadvertising #digitalaudio #audioadvertising #telecom

Every year, Spotify's Wrapped campaign takes the digital world by storm with the #SpotifyWrapped hashtag accumulating a staggering 66.5 billion views on TikTok alone. But Spotify's Wrapped campaign is more than just impressive numbers. It’s a masterclass in fan (or customer!) advocacy and modern marketing. Spotify's success lies not only in their use of personal data that actually resonates positively with users, but also in the campaign's shareability. As a Spotify addict, lover of a good playlist, and data geek… I look forward to my Wrapped update. Now, if only they would do a similar version with recommended artists and playlists I should check out. This Gen X’r might finally find her way out of the 60s, 70s, and 80s! #DigitalMarketing #CustomerAdvocacy #DataDriven #SpotifyWrapped #MusicDiscovery