We're launching new features to support your cross-channel measurement, and with that, we’re announcing… ✴️ Automated integration with the Reddit advertising API ✴️ No need to leave GA — your Reddit campaign data will arrive in your performance reports. Rolling out soon!
Google Analytics
Technology, Information and Internet
Mountain View, California 546,519 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Tired of wrestling with consent tag errors? We get it! 📣 We've made a significant update to simplify how you detect and fix issues related to consent and data collection. Google Tag Diagnostics are now seamlessly integrated with the Google Analytics consent settings hub. This means less time troubleshooting and more time leveraging accurate data for your business → https://goo.gle/4jThYjP
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Which pages on your website are really converting — and which could benefit from a UI or content revamp? These are the kinds of questions you can answer with the pages and screens report, which gives you a deep look into your performance in GA. It’s a ✨premade✨ detail report, ready to provide practical insights → https://goo.gle/3ZRLn6B
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Boost your Google Analytics knowledge 👤 We're breaking down the four critical user metrics in GA: Total users, Active users, New users, and Returning users. Understand how your audience behaves to inform your strategy: https://goo.gle/3HNh8rk
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If you’re new to Google Analytics, guided tours can help show you around! Keep an eye out for pop-ups that will introduce you to the GA interface and explain how to do things like: 👤 Create a suggested audience 🔗 Link your property to your Ads account 🔎 Create an Exploration ⏱️ Use Realtime Reporting 📸 Use the Advertising Snapshot 🖇️ Use Comparisons Learn more: https://goo.gle/3Fvrrj9
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🎯 Google Ads gets your business in front of the right customers across Search, YouTube, and more… 📈 …which helps to drive more sales, leads, and website traffic in Google Analytics! Link the two, and you get a full picture of how your marketing efforts are driving your key events in GA. Take your results to the next level: https://goo.gle/4dQsG9f
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No matter your business goals — we’re here to help. 💪 Make sure you’re tracking what’s relevant to your growth. Mark your most desired user actions as key events: https://goo.gle/4kT766s
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Consolidate data! 🤝 Are you tapping into the full power of Data Import in GA? See how to integrate data from external sources to get the full picture of your business: https://goo.gle/3ZNM7JT
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Think like your users! Want to analyze the behavior of a user who placed a very large order? Or recreate the journey of a user who saw an error message? User explorer lets you take a granular look at specific users’ activities: https://goo.gle/4kE7JjW
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