Curious about the future of Google Analytics? Join Steve Ganem, Director of Product Management, on Thursday, July 17 for an exclusive livestream event to hear about upcoming innovations and how we’re evolving to meet end users’ needs. https://goo.gle/4eJSFiW
Google Analytics
Technology, Information and Internet
Mountain View, California 548,830 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Learn how to link Google Analytics to Google Ads in under 5 minutes. Gain access to the Advertising section for deeper insights into campaign performance, ROAS, and detailed attribution paths. Elevate your ad targeting and bidding with this integrated view ➡️ https://goo.gle/46Ir6oa
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A new era for ROI is HERE 👏 Optimize your budget allocation and get a unified view of performance across all channels with powerful new Google Analytics tools: Projections report: See how your advertising channels are forecasted to perform against KPIs like spend, key events, and revenue per channel. Scenario planner: Create highly effective cross-channel media plans by understanding ROI at different spend levels. Learn more: https://goo.gle/4lwZ0Av
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Tired of wrestling with consent tag errors? We get it! 📣 We've made a significant update to simplify how you detect and fix issues related to consent and data collection. Google Tag Diagnostics are now seamlessly integrated with the Google Analytics consent settings hub. This means less time troubleshooting and more time leveraging accurate data for your business → https://goo.gle/4jThYjP
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Which pages on your website are really converting — and which could benefit from a UI or content revamp? These are the kinds of questions you can answer with the pages and screens report, which gives you a deep look into your performance in GA. It’s a ✨premade✨ detail report, ready to provide practical insights → https://goo.gle/3ZRLn6B
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Boost your Google Analytics knowledge 👤 We're breaking down the four critical user metrics in GA: Total users, Active users, New users, and Returning users. Understand how your audience behaves to inform your strategy: https://goo.gle/3HNh8rk
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If you’re new to Google Analytics, guided tours can help show you around! Keep an eye out for pop-ups that will introduce you to the GA interface and explain how to do things like: 👤 Create a suggested audience 🔗 Link your property to your Ads account 🔎 Create an Exploration ⏱️ Use Realtime Reporting 📸 Use the Advertising Snapshot 🖇️ Use Comparisons Learn more: https://goo.gle/3Fvrrj9
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🎯 Google Ads gets your business in front of the right customers across Search, YouTube, and more… 📈 …which helps to drive more sales, leads, and website traffic in Google Analytics! Link the two, and you get a full picture of how your marketing efforts are driving your key events in GA. Take your results to the next level: https://goo.gle/4dQsG9f
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