Harpreet Singh’s Post

Love Spotify?🫶 Here's what Spotify doing to increase its revenue in the Indian market. Do you think restricting basic features will attract a genuine audience for them? Let me know in the comment section. #Spotify #spotifyindia #musicindustry #india #musicbusiness #marketinginnovation

Spotify ? I am not going to speak about its 17% layoff But.. I here to speak about a Spotify as a platform. Spotify has a robust recommendation algorithms to create Personalization . It has one of the best user experience , that makes their marketing campaign successful. Every brand has its own niche , focusing on marketing campaign based on it , would create better result. PS : What do you like the most on Spotify ? #spotify #spotifypodcast

Discover how Spotify

How Spotify Southeast Asia Activated Its Ignored Feature (148M Views & 1.2M TikTok Engagements) Spotify's Lyrics feature finally took the spotlight, through an inventive campaign across Southeast Asia. The Strategy? Collaborated with artists to sing mistaken lyrics, used their reactions to highlight the feature on TikTok. The Result? Videos hit 148M views and 1.2M TikTok engagements, boosting conversations about Spotify in key markets. Is Spotify's Lyrics Prank Campaign Bold Enough? Check out the full case study! 👇 —— Struggling to grow? I help brands to take calculated risks to be bold and thrive using my ‘Brand Boldness Radar’ framework. DM me. Let’s talk. #BeBold #MarketingStrategy #BrandStrategy

🎶Adapting in an Evolving Landscape: Spotify's Strategic Shifts In recent months, Spotify has navigated significant changes, notably announcing workforce reductions in January (6%) and June (2%) and December (17%). These adjustments, affecting approximately 1500 more employees, were driven by economic constraints and intensified competition within the streaming industry. The company's proactive response to market challenges includes a focus on sustainable business models. Spotify's pivot towards original content, embracing exclusive podcasts and music, and amplifying advertising revenue underscores their commitment to long-term viability. While these changes have been tough, they're vital for Spotify's future success. The company remains dedicated to supporting affected employees, offering assistance to facilitate their transition into new roles. In light of these industry shifts, staying updated with emerging trends is crucial for Spotify employees and those eyeing similar roles. Acquiring expertise in data analytics, digital marketing, and content creation will be invaluable in staying competitive in this evolving tech terrain. #Spotify #IndustryTrends #Adaptability #DigitalTransformation

I love Spotify. I use it everyday. But this sucks. Not because of the price rise. Sure, I get it. Things are becoming more expensive. But the way this has been communicated is… pretty boring, very corporate and - frankly - very unSpotify. It doesn’t tell me the story behind why - beyond some general motherhood statements. I’m not invested when you want me to buy into the price rise because I don’t know what it represents. As a consumer (and a communicator) paying a price rise, I want to know: - How much has Spotify invested in its systems to make it better for customers - Whether it’s invested in new emerging artists or technology - How much their licensing costs or other costs have increased - Any other interesting fact that might provide me a quantum of value And if you think that’s lifting the veil too much then the basic point they should’ve included was the fact this is the first price rise in 12 years! #spotify #communications #customercommunication #corporateaffairs

Just had the most #phenomenal #experience at Spotify's Connect Series in the bustling city of New York! 🌆🎶 The day kicked off with insights that resonated like a perfectly curated playlist, this #event wasn't just a peek behind the curtain but it was a full-blown backstage pass to the heartbeat of Spotify's #work culture and #innovation. I had the privilege of #engaging with some of the brightest minds in the industry. A massive shoutout to the stellar band members – Nick Bishop, Marina Deletic, Taylor Crowley, Hyejin Ahn, Isabelle DiGiacomo, Sara Maggio, Riley Ludwig, and the many others who made this event truly #special. We delved into the #tech symphony powering Spotify, dissected the intricate financial dance across teams, and explored the art of seamless collaboration. It was more than just a #networking event; it was a collective journey into the DNA of a #company that has #transformed the way we experience #music. Special gratitude to Spotify for orchestrating this invaluable #opportunity. It's not every day you get to unravel the stories behind the beats and connect with individuals who breathe life into them. Here's to the magic of music, technology, and the incredible people behind Spotify's success! 🎉🔊 #SpotifyConnect #InnovationJourney #BehindTheBeats #nyc #newyorkcity #worldtradecenter

The cardinal rule in marketing (and in life): Know your audience. For that reason, this program is one of my favorites at Spotify. For any brand, it's critically important to get frequent and honest user feedback. Spotify Stars empowers our top users to feel like they're a part of the band and help other users, too. Learn more about it here: https://lnkd.in/gtpKSvDp.