Dhriti Pandey’s Post

Spotify's shares soar by 7% after announcing a strategic workforce reduction. Dive into the music giant's bold move towards long-term sustainability. Read Full News: https://lnkd.in/d45tDtAH #SpotifyNews #BusinessStrategy #MusicIndustry #WorkforceReduction #SpotifyGrowth #EconomicChanges #DigitalTransformation #StrategicMoves #IndustryInsights #FinancialOutlook

I would like to thank Prof. Nitesh Mohanty for his exceptional guidance in pushing our creative boundaries and enabling us to unleash our full potential. 💡 During a recent assignment delving into the "If you were a brand" concept, I discovered a profound connection with Spotify Just like #Spotify's idea of "Music for Everyone," I try to bring feelings, happiness, creativity, and beauty into everything I do. What captivates me about #spotifymusic is its versatile approach offering both free and premium options. Likewise, I aspire to be accessible to all while forming genuine bonds with those who entrust me with their time and faith. 🤝 This experience has been enlightening, illustrating that storytelling transcends mere words and manifests in impactful actions. It has been an exhilarating voyage of self-discovery and development. I extend my gratitude to Prof. Mohanty for challenging us to think innovatively and uncover our capabilities. Here's to embracing creativity and narrative in every facet of life! #Creativity #SelfDiscovery #Storytelling #LifeLessons

🎶 It's that time of the year - Spotify Wrapped is here! But it's more than just a musical recap - it's a stroke of marketing and product genius. 🚀 Wrapped turns our personal playlists into a storytelling moment, a chance to reflect, share, and connect. It's a perfect blend of personalization and social media buzz – making every listener both the audience and the star. Spotify doesn't just play music; it plays into our love for stories, nostalgia and sharing. That's not just sound, it's sound strategy! 🎧✨ #SpotifyWrapped #MarketingStrategy #ProductGenius

#StoryTime: Spotify's Ghost Hunt - A Symphony of Fun and Teamwork Throwback to Spotify's early days and a curious phenomenon: The Great Ghost Track Mystery. Users stumbled upon songs that played... well, nothing. Imagine a playlist of vanishing tunes! But here's the twist: Spotify's response was nothing short of epic. They launched a "Ghost Hunt," turning a technical puzzle into an office-wide adventure. Teams became musical ghostbusters, each track found was a victory celebrated with cheers and laughter. This whimsical tale from Spotify's history is a delightful reminder of the power of creativity and teamwork. When faced with a challenge, the Spotify crew chose joy and unity, making their workspace an arena of fun and innovation. Let's take a leaf out of Spotify's book. In the tech world, challenges are inevitable, but it's our approach that makes all the difference. Here's to solving problems with a dash of fun and a whole lot of teamwork! #spotify #product #productstory #fun Shivam Pandita

I see this insight from today's Spotify's #LoudandClear announcement as a monumental wake up call to the industry. I talked about this last week, but once again find myself mentioning that whilst the major record labels have spent years protecting their IP in every way possible, ironically, they have failed and not been successful in protecting their long-term business, continuing to lose power, as the smaller, independent labels and artists see success and growth. What I mean by the above is as follows: The fact is that unfortunately the major labels (Universal Music Group, Sony Music Entertainment & Warner Music Group) have allowed the technology world (including the likes of YouTube, Amazon, Apple, Spotify, TikTok, Meta to take over the relationship / 'ownership' of the consumer and dictate a shift in behaviour. The fact that the industry has allowed and accepted these technology companies to focus on a song-driven eco system for me, was the beginning of the end for the 'traditional' major label model, and exactly why all the 3 major labels have been forced to diversify their businesses, focusing on new revenues. That said, I think more can be done by the majors to gain control. There are some incredible and exciting opportunities out there which have not yet been embraced (and I am not even talking about AI or technology). I feel excited, positive and very optimistic about what lies ahead and curious to see if the major labels (#universalmusic . #sonymusic and #warnermusic innovate in ways that I see possible)... Let's see... I believe, sometimes you need to look backwards in order to move forward....

🎵 Unlocking Personalized Experiences: The Influence of Spotify Wrapped on Users and Brands 🎶 Every year, Spotify Wrapped becomes a cultural phenomenon that allows users to view their listening habits: tracks, genres, artists… from the previous year 🎧. The campaign is highly effective at engaging users and generating excitement about the platform✨. The campaign has a significant impact on users, as it allows them to reflect on their listening habits and discover new music. It is basically a  journey through the soundtrack of their lives, igniting conversations and connections. But not only that, it also encourages users to share their results on social media, which helps to promote Spotify to a wider audience. As I was saying, the campaign is also beneficial for Spotify, as it helps to increase brand awareness and engagement. Moreover, the platform's ability to curate customised playlists and recommendations based on individual preferences contributes to an enriched user experience, reinforcing brand loyalty.💯 For example, in 2022 and in 2023, Spotify created a campaign called "Wrapped Presents" that featured exclusive content from popular artists. Using the wrapped to create marketing campaigns that promote its artists and content. Overall, Spotify Wrapped is a successful marketing campaign that creates a win-win 🕺💪🏻  #SpotifyWrapped #MusicMarketing #Personalization This is an example of what type of messages the artists send to the users. 🕶

Some of you might recall how Spotify had to roll back their redesigned discovery experience earlier this year (as many users were freaking out). It‘s really cool to see how Spotify has recently reintegrated their new visual and acoustic discovery components into the homescreen and what lessons they have learned. Instead of music and podcast snippets playing directly from your homescreen, as in the previous release, they have "hidden" these new experiences behind tabs. Users now need to explicitly choose the new experience, keeping the familiar homescreen for the casual user base that might be bothered by a larger redesign. This way, Spotify can learn how people interact with the new discovery features, improve them, and enable users who value these changes to embrace them. A very beautiful lesson in how you can turn around a premature launch of a new core experience. #randomProductThoughs

It's that time of the year again when Spotify Wrapped takes over our feeds. While everyone is sharing their top tracks and artists, we can't resist joining in on the excitement but with our own twist. So here are some of our marketing highlights from 2023 that made this year truly special. #youtechagency #digitalmarketing #marketingtips