The Trade Desk’s Post

This year's Super Bowl drew a record audience and 3 CPG companies in particular took full advantage of the advertising opportunity to connect with customers and drive omnichannel sales leading up to and beyond game day. My latest publication, written in collaboration with Evan Shirley and Lorraine Mackiewicz, lays out the strategy and methods these CPG brands used, and how others in the CPG space can drive their omnichannel sales using a similar playbook. #omnichannelretail #omnichannelmarketing #cpg #cpgbrands #retail #superbowllviii https://lnkd.in/eVr_2Dbv

Last chance to register ➡ Unlock the Power of Retail Media: Evaluating Networks for Your Brand. Join CRC on Wednesday, May 8 for an insightful session led by Mark Stamps at Harvest Group. He'll explore the pros and cons of omnichannel retail media networks, including Walmart Connect, Target Roundel, and Kroger Precision Marketing. Other webinar topics include:  ◾ Exploring advanced RMN capabilities  ◾ Assessing each platform ◾ Achieving the best ROI in 2024 Secure your spot by registering below:

Retailer cooperative Wakefern Food Corp. has launched Wakefern Media Exchange, an omnichannel retail media network to help consumer brands maximize their advertising investments across on-site and off-site media channels through a single platform. By combining planning, activation and measurement controls for in-store marketing and on-site and off-site media buying, Wakefern Media Exchange aims to improve the shopping experience while expanding advertising opportunities for brands of all sizes. Wakefern Media Exchange enables advertisers to showcase products and messaging tailored to shoppers’ needs and preferences. Powered by Inmar Intelligence, the platform facilitates seamless interactions with Wakefern advertisers through managed service or self-service buying models. It includes such user-friendly features as Smart Mode and creative templates for easy campaign setup and launch. By consolidating on-site and off-site media in one platform, Wakefern Media Exchange and Inmar Intelligence can help brands create integrated advertising strategies across channels, boosting efficiency and ensuring impactful reach to Wakefern’s shopper base. Additionally, automated reporting features offer comprehensive and custom insights into campaign performance against key performance indicators. | Progressive Grocer https://lnkd.in/gAzk6ZZ8 #retail #supermarkets #media #retailmedianetworks #grocery #retailers #digital

Wakefern Food Corp. has announced the launch of #Wakefern #Media #Exchange, a omnichannel platform that is transforming retail advertising. With Wakefern Media Exchange, brands can extend their reach and maximize advertising investments across multiple channels. The platform integrates in-store marketing with on-site and off-site media buying, elevating the shopper experience and amplifying brand visibility. Smart Mode and creative templates make campaign setup and launch effortless, while comprehensive reporting features provide insightful performance analysis. Join Wakefern Food Corp. and Inmar Intelligence in shaping the future of retail advertising. Ranjana Choudhry , Wakefern’s VP of advertising, shares her excitement: "Our focus is on exceeding customer expectations, and Wakefern Media Exchange empowers us to enhance the shopping experience while providing advertisers with transparent and controlled engagement opportunities. Let's innovate together!" Retail media networks are transforming the industry #RetailInnovation #AdvertisingRevolution #OmnichannelMarketing.Spencer B. Path to Purchase Institute Progressive Grocer

Walmart continues to expand their in-store offering for brands, introducing beta 👉in-store demos and 🎧 in-store audio to their Walmart Connect solutions. We are seeing more investment across the board in brick-and-mortar Retail Media Solutions by Retailers. According to Walmart, 88% of customers made in-store purchases last year, with an upward trend. With the average customer having 8 touchpoints across online, offline and in-store before purchasing, tactics like in-store demo’s and audio create more opportunities for brands to build trust with their target audience. Retail Media is more than just digital. An omnichannel solution is vital in creating a holistic approach to your marketing campaigns, especially as we see the opportunity for the digitisation of in-store retail media. 👀 Read more about Walmart here: https://lnkd.in/gUsGqauk #InStore #Walmart #InStoreRetailMedia #RetailMedia #WalmartConnect #OmnichannelMarketing 

Learn how the Grivy Growth Platform boosts in-store promotions through precise targeting and seamless omnichannel integration, enhancing loyalty and consumer engagement.📊 Please read our article for a concise guide on revolutionizing promotions for brand growth. 👉 https://lnkd.in/d8Jy4Mr9 #Grivy #CommerceLedPersonalization #Personalization #ConsumerBehavior

The program recognizes innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns. #cpg #retail #grocery #retailmedia

⚡ 𝘽𝙤𝙤𝙨𝙩 𝙮𝙤𝙪𝙧 𝙤𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮! ⚡ Without a strategy, the impact of on- and offline communication tactics is limited. 📉 To maximise their impact on the success of your brands, you need 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝘀𝘆𝗻𝗲𝗿𝗴𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝘀 𝗮𝗹𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. 📈 ➡️ Attend CELforPharma's "Omnichannel Strategy & Planning in Pharma" course with Jan Keuppens and 🥇Jean-Sébastien Struyf 🥇 to learn in just 2 days how to: ✔️ design an effective omnichannel strategy ✔️ select and optimally use different digital tactics ✔️ optimise the mix ✔️ measure business impact You’ll return to your office bursting with motivation and full of new insights and ideas to boost your omnichannel marketing strategy! #pharma #omnichannelmarketing #multichannelmarketing #pharmamarketing Across Health --- ❓ Would you like to know more about this course? 💬 Write 𝙮𝙚𝙨 in the comments and I’ll send you the course brochure!

According to Kantar’s 2023 #global #omnichannel report, global sales for #fmcg #brands increased 3.7% in 2022. However, #privatelabel achieved even bigger #growth, up 8.2% over 2021. Great insights from Barry Thomas on the #digital #strategies fueling this out performance, and what brands can do to respond. #grocery #retail #supermarkets

How to leverage the creative community potential for your omnichannel sales that coca cola used to get the attention of their audience with a single picture of a cute astronaut cat (pic for attention) ? Or in numbers - how can you establish a content supply chain- and commerce strategy that helps you meet the expecations of your customers; 🔷 97% of which say that most of their shopping inspiration comes from social network, 🔷 69% of which say that social networks motivate them to buying in other channels, and 🔷 74% state that the would like to see more social content in retail- and brand-DTC? Come to our german speaking webinar on Social Commerce Conversion next week to find out this and how to set up your very own 5 strategic pillars to reach Social Commerce excellence with a trackable, single platform and cross team approach. ✨▶https://lnkd.in/edWyKia5