The Trade Desk’s Post

Insights from the 2024 National Retail Federation Big Show! 🚀 Positive consumer sentiment is fueling a 9.4% surge in global e-commerce sales to $6.3 trillion. Our Syndigo team connected with leaders worldwide, exploring retail complexity. A key takeaway: the fusion of technology and product content is reshaping the retail journey, driving cross-border sales. 📲 🌍 Dive into the highlights in our latest blog post! https://ow.ly/aatv50Qw0h9 #NRF2024 #RetailInnovation #Ecommerce

In 2022 online grocery sales made up just 11% of the overall U.S. grocery market, yet demanded most of the retail media bandwidth… As grocery eCommerce numbers return to their pre-pandemic norms, the importance of in-store engagement was one of the topics that came up frequently at the Path to Purchase Institute’s Future Forward conference. Click the link below to read our comprehensive recap of key takeaways from the event. #groceryretail, #grocery, #foodretail, #marketingandadvertising, #marketing #digitalmarketing, #shoplocal #retailmedia #retailmedianetworks

It’s not hard to see why consumers are shifting to online grocery shopping options: With today’s personalization capabilities, Grocery and CPG brands can turn their websites into boutique grocery stores tailored to each individual customer. Watch below as Liz Powell breaks down one way brands can make this experience possible today. For more strategies that bring the in-store experience online, read this article: https://lnkd.in/gWsQ-9qy

eMarketer's prediction that the grocery sector will become the largest eCommerce category in the U.S. by 2026 highlights a significant shift in consumer shopping habits and market dynamics. This forecast underscores the increasing consumer preference for the convenience of online shopping for everyday essentials. For retailers, this suggests a crucial need to enhance their digital grocery platforms, optimize supply chains for online demands, and innovate in areas like delivery services and customer experience. Embracing this trend could position businesses to capitalize on the growing market and meet evolving consumer expectations. #eCommerceTrends #GroceryShopping #DigitalTransformation #MarketForecast #ConsumerBehavior

With inflation affecting consumer spending habits, it's crucial for retailers to adapt their strategies accordingly. As more people cook at home, understanding the evolving shopping behaviors becomes paramount. Engaging with your audience to address these changes can help ensure your retail strategy stays ahead of the curve.

How do you enhance retailer conversions while truly understanding category shoppers? Dive into "Driving Retailer Conversion by Understanding Category Shoppers," a case study by C+R. Challenges faced: • Awareness and conversion issues across different store formats. • State-specific nuances affecting shopping behaviors. Key Takeaways: 1. Amplify in-store visibility for higher category purchases. 2. Optimize store formats for increased consumer engagement. 3. Prioritize regular restocking of fast-moving items. 4. Emphasize the importance of competitive pricing. Read it now! 🔗https://bit.ly/3Fa3n1a #PathToPurchase #MRX #CRResearch #ShopperInsights #ShopperJourney #BrandStrategy #MarketResearch #ConsumerInsights

'Tis the season for retail success! 🛒 Read on to learn how retailers who leverage new channels and advanced tech are positioned to stay ahead of the competition this holiday season ↓

Highlights from #NRF2024! Positive consumer sentiment propels a 9.4% surge in global e-commerce to $6.3 trillion. Syndigo explores retail complexity and uncovers a key takeaway: the fusion of technology and product content is reshaping the retail journey, driving cross-border sales. 📲🌍 Dive into the insights! https://ow.ly/unoA30szG6m

Don’t just compete this holiday season; lead the market. Stay a step ahead with pricing intelligence that ensures you set competitive prices. ✅ Get sales and pricing insights from 50+ countries ✅ Compare prices from multiple e-commerce stores with a click ✅ Leverage rule-based pricing to react fast to competitor activity ✅ Turn raw data into strategic growth with dynamic charts Discover Online Price Monitoring 👇 #growthfromknowledge #OPM #insights

🛒 Did you know, according to the MikMak Shopping Index, that Tesco and Intermarché are the top retailers for online Grocery shoppers in the UK and in France? 🚀 Find out more in our recent guide, "New Year New Me"! #eCommerceMarketing #SocialCommerce #digitalmarketing