Mass-anything is dead, and Spotify’s Year Wrapped is a clear proof of that.
The digital age has revolutionized our culture, allowing for unprecedented diversity and accessibility. Gone are the days when our musical tastes were confined to the mainstream hits that dominated the airwaves. Today, individuals are empowered to curate unique music collections that reflect their personal tastes, exploring unique and lesser-known tracks that used to be hard to find.
Spotify's annual Wrapped feature signals a significant shift from the era of mass consumption to an era of individual expression. Instead of everyone listening to the same tunes, now our playlists are as varied and unique as our own stories.
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OFF-TOPIC: ..but here goes. I want to give Spotify a suggestion. Can you build an AI layer between the user and your music database. So I could say for example to spotify's own AI. " I'm in the mood for XYZ music" ...and the AI 🤖 would suggest a playlist for me. Thanks. 😎