There is massive Spotify news that just dropped yesterday that I cannot wait to share with you, especially if you're an artist. This is really important for you to hear. Spotify is making three changes to the way that they're paying artists. Two of them are really like one, which I'll talk about at the end, is kind of controversial. I think it's a lot to go over, so I'm just going to jump right in. First, Spotify is going to introduce a minimum amount of streams that a song has to stream in a month before it gets paid out on royalties. I know in the surface this sounds like not a great thing. But it's 4 tracks that are producing less than five cents in royalties in any given month, and so the amount of streams that it needs in a month is between 20 and 100, A seriously low number. But here's the real benefit. Most of those five cent streams are being paid out to individual artists through distributors who have minimum thresholds already. Which means that there's $10 million in a year that's just sitting in the bank accounts of distributors that'll never get paid out. It's better that that money goes to artists. That are actually going to see it, the second one, and this is my favorite because if you know me, I've talked about this before, it's going to increase the amount of time that a noise track needs in order to get paid out. So right now all tracks on Spotify get paid out if it's streamed for more than 30 seconds. But what happens is that there are labels who are putting out noise playlists that people listen to at night. They're all 31 seconds and that's getting paid the same amount that your song is getting paid and that's ********. They haven't released the number, but people are saying it's going to be anywhere between 3:00 and 4:00 minutes. This is seriously going to increase the amount of money in the pool paid out to legitimate artists. Finally, and this is the controversial one, they are going to start penalizing distributors when their artist bought and fraudulently produced streams on their platform. Now this seems like a good thing on the surface, but here's the problem. It doesn't actually fix the botting problem. It just passes the buck. Over to distributors to handle and let's be real, how is CD Baby going to police artists not to bought their music? Sounds like a really impossible task and a way for Spotify to just not have to deal with it. Really curious what you guys think. Some of these changes I think are really exciting though. It's going to unlock a ton of money for artists.
Completely agree on the bot-ing issue! It's just a way to shift responsibility (ineffectively) away from themselves. I know so many artists who use services unknowingly that amount to bot farming; to make this a squabble between artists and distributors (when it should essentially be an issue between Spotify and people trying to game their platform) not only increases enmity between those two entities that are struggling to make money from the system, but also does not solve the underlying issue.
I think it might lead to distributors doing a better job policing uploads, but honestly my real suggestion is that Spotify only allow songs pitched through S4A on their platform and increase staff on their vetting team. They could be saving SO much money by hiring a bigger team to vet songs - discard anything not submitted through S4A and review EVERYTHING that comes through that portal before release. It would make bot uploads more difficult and decrease the number of amateurs trying to upload something illegal; even if it didn't stop everything it would make this a difficult enough process that there wouldn't be a ton of money in it.
Director of Digital Strategy at Loop Media, Inc
7moCompletely agree on the bot-ing issue! It's just a way to shift responsibility (ineffectively) away from themselves. I know so many artists who use services unknowingly that amount to bot farming; to make this a squabble between artists and distributors (when it should essentially be an issue between Spotify and people trying to game their platform) not only increases enmity between those two entities that are struggling to make money from the system, but also does not solve the underlying issue. I think it might lead to distributors doing a better job policing uploads, but honestly my real suggestion is that Spotify only allow songs pitched through S4A on their platform and increase staff on their vetting team. They could be saving SO much money by hiring a bigger team to vet songs - discard anything not submitted through S4A and review EVERYTHING that comes through that portal before release. It would make bot uploads more difficult and decrease the number of amateurs trying to upload something illegal; even if it didn't stop everything it would make this a difficult enough process that there wouldn't be a ton of money in it.