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Is it time to consider a switch in your SSP provider? Discover the key signs and indicators that might signal it's time to go white-label. Gain insights into the factors that can impact your programmatic success and unlock the potential for better performance and increased revenue. Read the article now and let us know your thoughts in the comments! #programmaticadvertising #whitelabelsolution #programmatic #adtech2023

Contextual and interest-based advertising is here. And we're here for it (we're leading our industry's transformation!). #reddit #ces #advertising #contextualadvertising #contextualtargeting

It's time for another edition of Prebid Pulse! Make sure to check this weeks news and stay up-to-date with all the latest information from the world of AdTech. #PrebidPulse

A great read by Sean Cunningham on the current state of ad buying: We agree. As long as the industry maintains the existing opacity and inconsistent validation of closed systems such as Google, we will consistently find ourselves pondering deceptive advertising practices and manipulative market maneuvers. https://bit.ly/3qDndyu #advertising #googleads #winemarketing

There’s so much advice thrown around on the internet it can be hard to know what’s legit. Someone I’ll absolutely vouch for is HockeyStack (YC S23)’s advisor Mark Kosoglow. 🇺🇸 Example: I’d always thought opt-outs were signs of a weak GTM. More trouble than they were worth. But as a newer company buyers are worried about risk - especially in this market. Mark shared with me that in the beginning, Outreach offered opt-outs. Win rates were 20%+ higher while less than 8% opted out. 😯 He suggested the concept of Moment of Impact KPIs. Agree on two/three achievable KPIs that mean success for the client. If they’re hit. No opt-out. Emir Atlı and Courtney M. worked on metrics and and it became part of my cadence. Now three months later we’re yet to see any opt-outs. Thank you Mark. And for all the other advice. 🙏

More bad news about MFA sites. But am I the only one who thinks we need a better name here? Most online publishers are made for advertising, but when we say MFA we're not talking about most publishers. Better to speak with specificity. Also, MFA doesn't exactly inspire outrage. Wouldn't it be better to focus the industry's attention on demonetizing--take your pick--junk websites, vampire websites, fraudsters, scammers, or crap merchants? #adtech #thoughtleadership https://lnkd.in/dPNtCfrm

Me: Hey Lucy, I keep hearing about invalid traffic. What's that all about? Lucy: Oh, invalid traffic? It's basically when online ads get clicks or views, but not from real people interested in the ad. Me: How does that even happen? Lucy: Well, sometimes it’s just computers programmed to click on ads, which obviously isn’t genuine interest. Or sometimes people accidentally click on an ad they didn't mean to. Me:That sounds problematic. Does it affect businesses a lot? Lucy: Yes, it can be a big problem because businesses end up paying for these fake or accidental clicks, thinking they are reaching potential customers, but they're not. Me:So, what's being done about it? Lucy: Ad companies are really working hard to spot when clicks aren’t coming from real, interested people, so businesses don’t waste their money on them. #StopAdFraud #CleanMobileAds #ProtectYourBudget #DigitalTrust #MobileMarketing #adtech #fraudprevention #dataintegrity #MarketingTransparency #FightMobileFraud #jointhemovement #DemandChange #BuildBetterTech #ProtectConsumers #InvestInSolutions #CollaborateForImpact #EndTheScam #MRAID #Clickjacking #BotDetection #AttributionFraud #AppInstallScams #MobileMeasurement #consumerprotection #brandsafety #ShadyClickSquad #NoRobotsForMyBudget #forhumans #byhumans #cleartrust

This is well worth a moment of your time to read, highlighting a point I often raise of why do advertisers who fund the whole ecosystem have so little say in how it’s run or oversight of where the money is being spent, in what other industry does this happen? Privacy cannot be used as an excuse to continue to provide a lack of transparency about what our money is actually buying? Especially when time and time again, those we entrust with our money, have shown that profit comes before integrity. These types of practices, plus other forms or rampant fraud, MFA, low quality and hidden costs are the reason we stopped buying open web display three years ago and haven’t looked back since. The industry needs to clean its act up, if it’s to win back advertisers like us and stem the tide of others throwing the towel in and calling time on the unmersuarable, unreportable and untrustworthy…

Generating a strong #roas is critical for all businesses, especially #ecom businesses that depend on ads to drive traffic to their digital stores. Unfortunately, it is becoming increasingly difficult to drive a strong ROAS without third-party #cookies. I have included a blog from Invoca that explains third-party cookies, and first-party cookies, and how changes to both are directly impacting the success of #advertising. https://lnkd.in/ggJYv8VF I have also reposted a blog about how to maximize ROAS with an incredibly consumer-friendly offer for #onlineshoppers. #ecommercemarketing #profitability #trybeforeyoubuy

Did you know most CPG brands are paying $11-$13 to cart an item at retail? How much more effective would your budget be if it were only $0.38? Drop a line if you're attending, and make sure to check out how we're changing #retailecommerce economics for CPG brands! #performancemarketing #retailmediasummit