1-in-2 #UK shoppers are concerned about the quality and legitimacy of online reviews, and Gen Z social media users are twice as likely to rely on influencers less over the next 5 years vs. more. One platform stands out as the home for credible brand and product recommendations your audience trusts: Reddit. We brought together leaders at the UK's top media agencies, Omnicom Media Group, WPP, Dentsu, Publicis, and IPG Mediabrands, to discuss the importance of community influence in growing brands. We invited them to share their favorite Reddit communities and discuss why recommendations on Reddit are so powerful. Deep dive into the videos/research here: https://lnkd.in/eNB7a29U #RedditforBusiness
