Meet Marco Niccoli—renowned chef, husband, dad, author, restaurateur, and a big fan of Open Air Tech™ kitchen scents. Get the scoop on his industry experience and how using Open Air has changed how he works in the kitchen.

These fragrances do more than smell good. Meet our new wellness line Allos, made with ingredients known to give you benefits beyond scenting your home.

We’re gearing up for our next Pura event in the wild, and this time we're headed to Florida! Join us to experience scent in an immersive, unique new way at our fragrance installation at the beach. Saturday, April 6th Jacksonville, FL Saturday, April 13 Santa Rosa Beach, FL Stay looped into our socials to find out what we’ve been planning—more details coming soon.

Happy International Women’s Day! At Pura, women are huge contributors, making up more than 50% of our company. Here are just a few of those remarkable women. We're also proud to partner with many brands founded by powerhouse women, including Amber Fillerup from dae, Laura Slatkin from NEST New York, Shea McGee (with Syd McGee) from Studio McGee, Chrissy Fichtl from Apotheke, Becki Owens from Becki Owens, and Susanne Pruitt & Shelley Callaghan from Antica Farmacista. We're inspired by all these women and are honored to work with them.

We want to make this Mother's Day extra special, and we need your help! If you have photos, polaroids, or even older slides of you and your mom or mother figure, we'd love to see them. Let's celebrate mothers together. Tap the link to submit your photo: https://bit.ly/3UXDfQn

Today is National Love Your Pet Day, and at Pura, we love our furry friends!! 🐾 Every decision Pura makes is focused on ensuring that we provide a clean and safe experience for both people and pets! Our fragrances are created without acetaldehyde, dichlorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing. As we grow, we strive to bring you a pet-friendly scenting experience that not only smells amazing but also gives you peace of mind. 🐶🐱🐦🐰 Checkout our Pura promise here: https://bit.ly/3ULK9YO