Numerator’s Post

Dads, your day is almost here! 👨 94% of Father’s Day celebrators plan to purchase something for the holiday, with the top items being food (61%), gifts (57%), alcoholic beverages (23%), and non-alcoholic beverages (15%). Among those intending to purchase gifts, the top choices are: 💳 Gift cards (38%) 👔 Apparel (37%) 🧰 Tools or home improvement materials (24%) 🔨 Boomers are the most likely generation to purchase gift cards as gifts (44% vs. 38% for all celebrators), while Gen Z is more likely to purchase tools or home improvement materials (38% vs. 24%). 🧣 Millennials are nearly twice as likely to purchase accessories, such as bags, belts and scarves, for Father’s Day gifts (21% vs. 11%). Learn more about consumers’ Q2 2023 holiday intentions: https://bit.ly/3UfizRO #Numerator #FathersDay #FathersDay2024 #dadsday

⚡ Any (Charging) Port in a Storm ⚡ The most popular charging locations for EV owners are: 🏠 Home (76%) ⚡ Public charging stations (45%) 🏢 Work / office (34%) 🏬 Retail locations (25%) 🏪 Gas stations (16%) ⚡ When deciding where to charge their EV, most owners select the nearest charging location available (55%), while others take into account free or discounted charging options (42%), charging speed (41%), or proximity to other amenities like stores and restaurants (32%). 🔌 61% of EV owners say they are more likely to shop somewhere with charging stations. 🚗 87% of survey respondents said they are somewhat or extremely likely to choose an EV again in the future. Only 3% said they were somewhat or extremely unlikely to purchase another electric vehicle. Read the press release: https://bit.ly/4aW8pw0 Read the blog: https://bit.ly/3Vmtqdk #Numerator #EV #ElectricVehicle #EVs #ElectricVehicles #consumerinsights

Numerator’s next virtual event is less than a week away! Join us on Tuesday, June 18 at 10am CT for eNumerate: Topical Twists. This fast-paced, hard-hitting session will showcase hot topics like cannabis, GLP-1, TikTok, Gen Alpha, and so much more. 🛍️ Get insights into the performance of Amazon, Target, and Walmart’s summer and fall sales events. 📱 Understand the implications of a potential TikTok ban, substitutability, and social media shops. 💲 Learn about Gen Z’s top social causes, purchase behaviors, and consumption patterns. Register now: https://bit.ly/3X3onBb #Numerator #eNumerator #TopicalTwists #consumerinsights

👨 It’s time to celebrate Dads! 👨 65% of US consumers plan to celebrate Father’s Day this year, and the top plans are: 🎁 Giving gifts (43% of celebrators) 👨👩👧👦 Gathering with family and friends (41%) 🍔 Grilling or barbequing (36%) 🍪 Cooking or baking at home (29%) 🍽️ Going out to eat (28%) 94% of Father’s Day celebrators plan to purchase something for the holiday, with the top items being: 🛒 Food (61%) 🎁 Gifts (57%) 🍺 Alcoholic beverages (23%) ☕ Non-alcoholic beverages (15%) Learn more about consumers’ Q2 2023 holiday intentions: https://bit.ly/3UfizRO #Numerator #FathersDay #FathersDay2024 #dadsday

⚡ Charge It Up! ⚡ Numerator has taken a deep dive into the world of electric vehicles (EVs) to discover who the average EV owner is and what effects EV ownership might have on consumer behavior. 🔌 Compared to the average vehicle owner, EV owners are younger, more diverse, and higher income. They are also more likely to be a part of larger, multi-car households. 🚗 Nearly half (46%) of EV owners say they own a Tesla, followed by Chevy (13%), Ford (11%), Hyundai/Kia (11%), Nissan (7%), and BMW (7%). The top reasons for EV ownership were: ⛽ Cost savings on fuel (74%) ⬇️ Lower maintenance costs (51%) 🌳 Environmental concerns (48%) 🚗 Vehicle look/features (41%) 💲 Tax credits or other incentives (41%) 👨💻 Interest in new technologies (37%) 💚 Interest in a particular brand / manufacturer (23%) ⚡ Tesla owners are more likely to cite vehicle looks and features (+18 points compared to non-Tesla EV owners). They also show a greater interest in new technologies (+14 points) and the brand itself (+10 points). Read the press release: https://bit.ly/4aW8pw0 Read the blog: https://bit.ly/3Vmtqdk #Numerator #EV #ElectricVehicle #EVs #ElectricVehicles #consumerinsights

This week, Numerator will host Matthew French (they/he), Founder of Awesomely Authentic, and Celia Daniels (they/she), Founder and CEO of Rebekon Consulting, for a session on Creating a Trans* & Non-Binary Inclusive Workplace. This event will help Numerati better understand gender pronouns, allyship, and corporate support options for gender-diverse people. To continue the conversation during Pride Month, Numerator’s Pride ERG will share Pronoun Guidelines and resources as part of ongoing education for our employees. #Numerator #LGBTQ+ #Pride #equality #allyship #lifeatnumerator #inclusion #PrideMonth #Pride2024

The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers that purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (33.5%) 🔨 Were replacing a damaged/broken item (14%) 💲 Just wanted the item (13.5%) 🏬 Consumer reasons for purchasing from a specific retailer included convenient location (44.2%), best prices (43.9%), and product options/availability (36.1%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Katie Davis, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples

The Numerator Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior in select electronics categories. Here’s what we learned in the latest update through Q1 2024: 📅 November and December are the most popular months for electronics purchases, followed by July. 🏬 53.9% of consumer electronics buyers said the price of their item was about what they anticipated ahead of purchasing, while 25% said it cost less than they anticipated. 🎮 The most common ways shoppers discovered their electronic items were in-store (32.8%), on retailer websites (26.1%), and from recommendations from family or friends (22.2%). Learn more: https://bit.ly/4avpb5B #Numerator #electronics #consumerbehavior #insights

Numerator’s refreshed Private Label Trends Tracker provides an ongoing look at private label performance, as well as consumer sentiment around store brands. 🔨 Private label isn’t just for groceries - the home improvement channel saw the greatest increase in private label share of channel, with a 1.5% gain in share vs. YA. 🧰 Based on private label share, Lowe’s (28%) and Home Depot (24%) are top private label retailers. 🔧 Store brands from Ace Hardware, Harbor Freight Tools and Home Depot accounted for 4 of the of the top 15 fastest-growing private label brands. Learn more: https://bit.ly/4c05tiJ #Numerator #DIY #homeimprovement #privatelabel