Exciting news for the entertainment industry 🎉! SAG-AFTRA has partnered with Nielsen to utilize our Streaming Content Ratings service for measuring streaming viewership. This collaboration will provide valuable insights into audience behavior, aiding in forecasting and supporting efforts. Read more: http://nlsn.co/6046jPyMM
Nielsen’s Post
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Reflect on the media and entertainment industry in 2023 with Nancy Maluso, Chief Marketing and Strategy Officer at Edgio. Discover how media companies are redefining streaming strategies to drive commercial success and amplify audience engagement as we head into 2024: https://bit.ly/47nesIM #StreamingMedia #OTT #Streaming #StreamingTechnology
2023 in Review: Driving Business Outcomes with Flexible Streaming Technology - Edgio
meet.edg.io
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YouTube is undergoing a transformative redesign of its streaming experience, benefiting both viewers and advertisers. This revamp promises enhanced user engagement and provides advertisers with innovative tools to connect with their target audience effectively. #YouTubeRedesign #DigitalAdvertising #UserExperience #Innovation #YouTubeAds #OnlineMarketing
YouTube is redesigning the streaming experience for viewers and advertisers
blog.google
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Fresh take on ad market in streaming from Tim Peterson - says 2024 focus is on audience data (targeting) and measurement. With WSJ's latest numbers on streaming churn rates increasing, streaming platforms not only need to focus on a steady acquisition funnel but really turning on retention tactics - as their ad teams need to sell the story of the value of their audiences. https://lnkd.in/gAywi46g
2024 will see the start of the ad-supported streaming war
digiday.com
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Streaming for media publishers is about more than adding a video to your website; it's about staying relevant and in front of your audience. Thanks to Becca Starkes for this insightful take on how media publishers make their content contenders in an increasingly digital world. #streamingmedia #techtrends #digitalpublishing https://hubs.ly/Q02xz6Dz0
Video Streaming for Media Publishers: Empowering Your Content with Video
https://www.wowza.com
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▶️ New insights show total, cross-platform view of audience engagement by media company. Media Distributor Gauge: First Cross-Platform View of Audience https://lnkd.in/ggcEMzNz #DigitalMedia #DigitalContent #Streaming #Broadcasting Nielsen
Media Distributor Gauge: First Cross-Platform View of Audience - Canadian Digital Media Group
https://www.canadiandigitalmedia.com
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If your business is actively utilizing live streaming, it's crucial to understand how important the quality and performance of your stream can be in affecting audience engagement and your brand's reputation. So, what are the key factors that can influence the quality and performance of your live stream encoding? Swipe right 👉 to learn more! With attention to these key factors, you can enhance the quality and performance of your live stream encoding for an exceptional viewer experience. So go ahead, optimize those encoding settings and level up your live streams! 🌟🎬 #livestream #livestreaming #encoding #streamquality #streamperformance
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Happy National Streaming Day! 🎉 Today, we celebrate the incredible impact streaming services have on our lives and businesses. Whether it's binge-watching your favorite series, attending virtual events, or leveraging live streams for business growth, streaming has transformed how we consume content and connect with the world. At Tribe Digital Marketing, we understand the power of streaming in reaching and engaging audiences. As digital trends evolve, so do the opportunities to connect with your audience in real-time and on-demand. Let's embrace the future of content consumption and discover innovative ways to incorporate streaming into your digital strategy. Here's to seamless, engaging, and interactive experiences! 🌐📱💻 #NationalStreamingDay #DigitalMarketing #LiveStreaming #TribeDigitalMarketing #ContentCreation #DigitalTrends
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Check out this informative article written by our own Noah Vardon! #ctv #streaming #meaningfulbrands
The Canadian Marketing Association Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to integrate their content into the audience experience. With limited written on this to date, we hope you find this a helpful guide! Share your experience in the comments. #ctv #streaming #creativity https://lnkd.in/g7DSU-na
Creative opportunities in the age of streaming
thecma.ca
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Staying ahead of the curve is crucial for businesses aiming to captivate their target audience.🎯👥 Programmatic streaming TV has revolutionized video marketing, providing businesses with a powerful tool to deliver personalized, targeted content to their audience.💪 Want to learn more about the benefits of implementing a programmatic streaming TV campaign? Read our blog post!✅ https://lnkd.in/e2U7sM4q #ProgrammaticStreamingTV #ProgrammaticStreaming #StreamingTV #VideoMarketing #TargetAudience #PersonalizedContent #DigitalMarketing #Marketing #brandit
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