Streaming makes up 31% of Asian American viewing compared to 27% for the total population. Check out our latest insights article to find out what you need to know about the Asian American super streamer 📺: http://nlsn.co/6040jrQeE.
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Great results that show the breadth of content and ease of use in streaming content.
Last week, our client the Preserve Viewer Choice Coalition released findings from a recent poll conducted in partnership with Change Research. The findings demonstrated strong preference for streaming among respondents, with 64% of viewers saying they prefer steaming over cable and 66% saying that streaming provides them more content than legacy providers. We are proud to support the Coalition's efforts to protect the availability of the unprecedented volume of content Americans enjoy in the era of streaming. Check out the poll findings here: https://bit.ly/3wldsHG
Surveying Media Consumers’ Attitudes Towards the Streaming Landscape in 2024
preserveviewerchoice.org
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Research from Nielsen has found that Asian Americans are driving the streaming growth in the US. Media companies have an opportunity to drive monetization by incorporating relevant content and ads that resonate with diverse audiences. Read more in Advanced Television: https://lnkd.in/d8UTAHJu #LTN #OTTadvertising #streamingmedia
Report: Asian Americans lead US streaming consumption
https://advanced-television.com
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KNOWING IS HALF THE BATTLE!!!! Grito de Dolores, is a speech and battle cry uttered by Roman Catholic priest Miguel Hidalgo y Costilla in 1810 that inspired the movement that ultimately freed Mexico from Spanish rule. It's celebrated on Sept 16 and should not be confused with Cinco de Mayo. BUT DID YOU KNOW HISPANIC VIEWERS ARE PRIME CTV VIEWERS? According to Nielsen, 61% of Hispanics say streaming is their primary TV source. Time spent on streaming content is +32% higher than the general population. Although www.Inde500.com is not a big believer in Nielsen (due to their limited 4,000 household panel) and we are very much performance-based marketers, the general trend is accurate...Hispanic streaming TV advertising has a higher ROI, lower CP/M and better response rate--especially locally. #ctvadvertising #ottadvertising #streamingtv #hispanicculture https://lnkd.in/gK6gfsud
Nielsen: Hispanics Now Spend Half of Their TV Viewing Time on Streaming Services
tvtechnology.com
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We're experience a shift in digital advertising.. In 2022, Nielsen Research concluded that streaming platforms eclipsed broadcast TV and cable as the most widely used medium for video consumption.. ✂ 🔌 https://lnkd.in/d4Ut5xim The days of "spraying and praying" on broadcast networks to build brand-affinity are dwindling away.. 🚿 🙏 Streaming platforms make targeting specific audiences more accessible, but it comes with a gamble... which channel is best for your brand? What budget is sufficient? How can we measure success? 🎯 How are you managing The Shift?! ⌨ Share your thoughts, learnings or best practices that have resulted in wins ⬇ ⬇ ⬇
Streaming claims largest piece of TV viewing pie in July
nielsen.com
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Research from Samba TV has found that consumers embrace lower-cost, ad-supported streaming options. Advertisers have an opportunity to provide targeted ads on these platforms to reach the right consumer efficiently and maximize monetization potential. Read more in TV Tech: https://lnkd.in/g7NQ_YhC #streamingplatforms #targetedadvertising
Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
tvtechnology.com
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Account Executive @ SMARSH | New England Focus Corporate Financial Accounts l Solutions Conversations that matter
As consumer access to video content continues to evolve, audiences are shifting from traditional TV to streaming. We have the first party data here in OREGON showing how people watch. We reach 8 in 10 households in Eugene. Effectv is perfectly positioned to follow multiscreen viewing behavior through market-scale data and technology. Let us help you find where your message will reach your target audience. #effectvemp #localadvertising #marketingandadvertising #reach
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The SIA’s formation comes on the heels of the Coalition for Local News, a group representing owners of over 600 local TV stations, which is advocating for changes in the way streaming deals for local TV are negotiated. Current FCC regulations contain a loophole that allows streaming platforms to negotiate with network owners rather than local station owners. #Radiant #technology #services #business #ott #ctv #appdevelopment #growth #channels #tv #follow #likesforlike #streaming #development #events #consulting #partnerships #data #partners #advertisers #content #strategy #live #broadcasting #brands #advertising #tech #VOD #network #television
The Largest Streaming Companies Have Formed The First Official Trade Group - Radiant Media
https://www.radiantmedia.io
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Helps Local Businesses Build Effective Advertising Campaigns Through Targeted Cable TV, Streaming TV and Digital Advertising
Did you know that 82% of Gen Z prefer streaming services for their entertainment? And it's not just streaming; while watching TV, Gen Z is also highly engaged with their mobile devices. For example, 85% of them use their phones while viewing TV, with almost half shopping online. And if your TV ad manages to catch their attention, 44% of Gen Z have paused it to search or purchase a product, while 34% have used QR codes on TV screens to buy something. So, if you're trying to reach Gen Z with your advertising, it's important to understand their viewing habits and adjust your strategy accordingly. Read more on Gen Z's media consumption habits: https://lnkd.in/eBVxHQiA #advertising #streaming #genz #mediaconsumption
Study: Gen Z Audiences Heavy Users of Mobile Devices While Watching TV
tvtechnology.com
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