Nielsen reposted this
New business models require new tools, and that's why we've enlisted Nielsen," said Duncan Crabtree-Ireland, chief negotiator and national executive director of SAG-AFTRA. "The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members." It is with great pride that I commend all of Nielsen for their continued dedication to upholding integrity and excellence in the audience measurement space. This partnership is a significant step towards a future of enhanced transparency and equitable standards within our media industry. https://bit.ly/4dhtpQh
Fabulous, Amilcar 👏 👏
Eleanor Crum
2w
Well done!
Diversity Woman Power 100 | Mama | Thought Leader | Advocate for representation in media | DEI x Brand Champion | Creative Problem Solver
2wFantastic to see Nielsen data informing this essential segment of the industry!