Social shopping is a huge market – and it's growing fast. 🛒🚀 Stemming from the #TikTokMadeMeBuyIt phenomenon, TikTok Shop has shifted online shopping behaviors in ways we've never seen before. Consumers are brought from awareness to conversion in a matter of seconds, and the path to purchase has become a simple cycle of watch, shop, repeat. 🔁 Sam Gruet from The BBC reached out to Movers+Shakers' podcast hosts Lilia Souri and AJ Pulvirenti to discuss Gen Z's affinity for online shopping and where they see these behaviors headed– especially in the event of a potential US TikTok ban. Kudos to Sam for this piece! Listen to our new podcast, "Gen Z on Gen Z" 🎧 https://lnkd.in/gvU6btDA Read the article 📰 https://lnkd.in/g4bNqHw9 #SocialShopping #eCommerce #CommerceMarketing #GenZ #GenZMarketing #SocialMediaMarketing #MarketingTips
Movers+Shakers’ Post
More Relevant Posts
-
"Overheard at #Cannes," with our Head of New Business, Rob Mayhew. ⭐️ If you're at this year's festival – or attended in the past – what's something you're always hearing? Let us know in the comments! Thanks Ad Age for posting his fun video: 😊 https://lnkd.in/gGcjzi5r And for including it in this piece about Cannes day 3! https://lnkd.in/gs6N6acy Cannes Lions International Festival of Creativity #CannesLions #Marketing #Creativity
To view or add a comment, sign in
-
Stagwell Sport Beach is BACK, making its second appearance at the annual Cannes Lions International Festival of Creativity from TODAY June 17th through June 20th. This year's #SportBeach roster includes Super Bowl champions Travis and Jason Kelce, NBA 10-time All-Star Carmelo Anthony, and more world-class athletes, premier brands, marketers, and global leaders. If you’re attending #Cannes, come kick it at Sport Beach with Evan Horowitz and Geoffrey Goldberg! 🏖️🏈 You can request a badge to attend here 👉 sportbeach.com See who else is attending 🏝️ https://lnkd.in/gyzpJgqP #sportbeach2024 #canneslions #marketing #sports
To view or add a comment, sign in
-
-
Lets talk about dinner parties, Nirvana tees and videos pods : )
The Scoop
www.linkedin.com
To view or add a comment, sign in
-
Are you a solo dater? What is an Aura point? Learn what Gen Z are obsessed with this week and how it can create opportunities for your brand.
The Scoop
www.linkedin.com
To view or add a comment, sign in
-
Gen Z's identity is one big puzzle. 🧩 From maximalist iPhone cases to over-the-top nail designs, there are a lot of unique ways that this generation chooses to express themselves. In this episode of "Gen Z on Gen Z," our hosts pull back the curtain on how Gen Z expresses themselves, strategies for brands to empower them to embrace their unique identities, and examples of brands who have done it right. ✨ Listen now! 🎙️ 💚 Spotify: https://lnkd.in/gx_pqwGp 🍎 Apple: https://lnkd.in/gq4Bz93M 🎧 And anywhere else you listen to podcasts: https://lnkd.in/gvU6btDA #GenZ #GenZTips #Marketing #SocialMediaMarketing #Podcast
To view or add a comment, sign in
-
To stay on the pulse of culture, you need to know where trend-setting consumers are spending their time. In our upcoming #webinar, we’ll visit the frontiers of social for #GenZ and #Millennials, and show what opportunities they bring for innovative brands. 🔥 Which emerging platforms will we discuss? This month we're digging into a combination of existing platforms that present new opportunities for marketers (e.g. #Discord and #TikTokShop), as well as newer platforms that are starting to break through (like #Lemon8 and #Threads). Register for "Gen Z Trends Giving Rise to New Platforms" now! 🗓️ May 21st, 2024 ⏰ 10am PST / 1pm EST 🔗 https://lnkd.in/giyNMsFz See you there! 👋 #SocialMedia #SocialMediaMarketing #MarketingTips
To view or add a comment, sign in
-
-
Have you ever wished you could talk to your favorite book character? Or maybe your favorite brand mascot? (😉) Or just have a place to dump all your problems and worries? This just in: Character.AI is taking over, and teens are obsessed with it. 🤯 With millions of user-created characters, young people are finding both entertainment through the wide breadth of character options, as well as a space to vent about their emotions with someone outside of their social circle as a large part of what draws them to the chatbots. We've written out a few insights on how and why teens are using it, and the challenges that may come with it. Have you thought about adding your brand as someone to talk to? #AI #ArtificialIntelligence #GenZ #GenAlpha #Marketing #MarketingTips #CharacterAI
To view or add a comment, sign in
Associate Marketing Manager at Movers+Shakers
4dGen Z on Gen Z goes global!!