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Social shopping is a huge market – and it's growing fast. 🛒🚀 Stemming from the #TikTokMadeMeBuyIt phenomenon, TikTok Shop has shifted online shopping behaviors in ways we've never seen before. Consumers are brought from awareness to conversion in a matter of seconds, and the path to purchase has become a simple cycle of watch, shop, repeat. 🔁 Sam Gruet from The BBC reached out to Movers+Shakers' podcast hosts Lilia Souri and AJ Pulvirenti to discuss Gen Z's affinity for online shopping and where they see these behaviors headed– especially in the event of a potential US TikTok ban. Kudos to Sam for this piece! Listen to our new podcast, "Gen Z on Gen Z" 🎧 https://lnkd.in/gvU6btDA Read the article 📰 https://lnkd.in/g4bNqHw9 #SocialShopping #eCommerce #CommerceMarketing #GenZ #GenZMarketing #SocialMediaMarketing #MarketingTips

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Payton Heyman

Associate Marketing Manager at Movers+Shakers

4d

Gen Z on Gen Z goes global!!

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