Movers+Shakers’ Post

Social shopping is a huge market – and it's growing fast. 🛒🚀 Stemming from the #TikTokMadeMeBuyIt phenomenon, TikTok Shop has shifted online shopping behaviors in ways we've never seen before. Consumers are brought from awareness to conversion in a matter of seconds, and the path to purchase has become a simple cycle of watch, shop, repeat. 🔁 Sam Gruet from The BBC reached out to Movers+Shakers' podcast hosts Lilia Souri and AJ Pulvirenti to discuss Gen Z's affinity for online shopping and where they see these behaviors headed– especially in the event of a potential US TikTok ban. Kudos to Sam for this piece! Listen to our new podcast, "Gen Z on Gen Z" 🎧 https://lnkd.in/gvU6btDA Read the article 📰 https://lnkd.in/g4bNqHw9 #SocialShopping #eCommerce #CommerceMarketing #GenZ #GenZMarketing #SocialMediaMarketing #MarketingTips

Stagwell Sport Beach is BACK, making its second appearance at the annual Cannes Lions International Festival of Creativity from TODAY June 17th through June 20th. This year's #SportBeach roster includes Super Bowl champions Travis and Jason Kelce, NBA 10-time All-Star Carmelo Anthony, and more world-class athletes, premier brands, marketers, and global leaders. If you’re attending #Cannes, come kick it at Sport Beach with Evan Horowitz and Geoffrey Goldberg! 🏖️🏈 You can request a badge to attend here 👉 sportbeach.com See who else is attending 🏝️ https://lnkd.in/gyzpJgqP #sportbeach2024 #canneslions #marketing #sports

Lets talk about dinner parties, Nirvana tees and videos pods : )

Are you a solo dater? What is an Aura point? Learn what Gen Z are obsessed with this week and how it can create opportunities for your brand.

Weekly cultural fix

To stay on the pulse of culture, you need to know where trend-setting consumers are spending their time. In our upcoming #webinar, we’ll visit the frontiers of social for #GenZ and #Millennials, and show what opportunities they bring for innovative brands. 🔥 Which emerging platforms will we discuss? This month we're digging into a combination of existing platforms that present new opportunities for marketers (e.g. #Discord and #TikTokShop), as well as newer platforms that are starting to break through (like #Lemon8 and #Threads). Register for "Gen Z Trends Giving Rise to New Platforms" now! 🗓️ May 21st, 2024 ⏰ 10am PST / 1pm EST 🔗 https://lnkd.in/giyNMsFz See you there! 👋 #SocialMedia #SocialMediaMarketing #MarketingTips

Have you ever wished you could talk to your favorite book character? Or maybe your favorite brand mascot? (😉) Or just have a place to dump all your problems and worries? This just in: Character.AI is taking over, and teens are obsessed with it. 🤯 With millions of user-created characters, young people are finding both entertainment through the wide breadth of character options, as well as a space to vent about their emotions with someone outside of their social circle as a large part of what draws them to the chatbots. We've written out a few insights on how and why teens are using it, and the challenges that may come with it. Have you thought about adding your brand as someone to talk to? #AI #ArtificialIntelligence #GenZ #GenAlpha #Marketing #MarketingTips #CharacterAI

One of Gen Z's top priorities is self expression. ☀️ When it comes this value, one of our top tips for brands is to create content with people that both represent your brand, but also those consuming the content. By doing this, you're able to create an avenue for your audience to express themselves. In the latest episode of "Gen Z on Gen Z," Lilia Souri and AJ Pulvirenti are joined by Adland's favorite social media star, Rob Mayhew (Business and Finance bCreator of the year). Listen now to learn more about Gen Z's affinity for self-expression, and how they express themselves through products, content, and their unique communities and aesthetics — and the why behind it all. 🎧🔗: https://lnkd.in/gvU6btDA #Podcast #ListenNow #SocialMediaMarketing #GenZonGenZ #GenZTips