Lynn Lester’s Post

Interesting addition. Especially in the context of modern day marketing clutter begging for tools like humor to gain consumer attention. A specific category to recognize the best of humor will only inspire marketers around the world to bring out their max creative selves.

"Cheers to the season of celebration among fellow insurance professionals! 🎉 It's that time of year when we come together to connect, share insights, and celebrate our industry's achievements. TelaClaims executive team is looking forward to connecting with likeminded professionals and exchanging ideas that drive our industry forward. #InsuranceProfessionals #Networking #IndustryInsights"

Check out my video recap of todays event!

Excited to see Scope3 partners recognized for their great reduction work! Congrats to Adform for being named a finalist for your campaign with Audi Czech Republic, Scope3 and PHD Media CZ. This incredible work shows that advertisers can reduce their overall carbon emissions without compromising on performance. Read the full case study here: https://lnkd.in/etsN3B3s #adform #adtech #TheDrumAwards #SustainableAdvertising

What are your goals, mine is to be partner by my 60th birthday March 16 2025. If you do not put a date on it how do you know the timeline. I have 13 months to achieve this. If you are looking for an amazing #opportunity why not come along and join me so you can #acheive your #goals nothing is impossible if you have a #plan. #successmindset #successjourney #youvsyou Message me if you want to learn more about what I do.

🎉 Grateful to everyone who contributed at the IxDA Atlanta Discussion Group meetup on Tuesday! We explored the significance of workshops in UX design, highlighting their value in several scenarios: Tackling Complexity: When challenges escalate in complexity, having a subject matter expert onboard is invaluable, enabling the team to navigate intricate issues effectively. Embracing Diverse Perspectives: Diverse viewpoints from team members and users fosters richer insights and innovative solutions. Securing Stakeholder Buy-in: UX workshops serve as catalysts for securing stakeholder buy-in, pivotal for propelling projects forward. Fostering Creativity: UX workshops ignite creativity, sparking novel approaches and out-of-the-box thinking. Building Strong Teams: Beyond project outcomes, UX workshops double up as tools for team building, forging stronger bonds and collaborative spirit amongst team members. How do you use workshops to improve your design process? #IxDA  #UXDesign #Collaboration #Innovation #Teamwork

Do your special skills scare people 👻 Just because your unique skills make people nervous does not mean your abilities are SCARY 🎃 It just means it is not THEIR wheelhouse. It’s my job as the Marketing Director to help my teammates feel prepared and capable for marketing days. Everyone wants to help meet the needs of the children and young adults in our programs. Marketing is a tool to get us there! I like to sending the team samples of what we’re going to work on when we are scheduled to meet. I also do my best to write out scripts and choose sounds that I know they will get on board with! We all have qualities that are valuable. We really are better together. How do you collaborate with team members to make your workplace more fun and comfortable for all?

It's that time of the year where the Composers & Authors Society SG has its annual award ceremony. I've been a full member since 1999/2000 and have been invited to this annual event yearly. As the organisation collects royalties on members' behalves, we are treated to this annual event which includes dinner and a show. I have also been engaged as the music director accompanying the award winners for 7 years in a row between 2007-2013 organising various groups from 12 pc big bands to smaller 5-6 member combos. This was always one of the highlights for me of being a member. However, this year things have changed unfortunately, not for the better. A member can attend without charge but if he/she brings a spouse a charge of $80 would be 'imposed' on the member , even a long standing one of 20 years or more. Why this change? I would surmise it is due to the recent change in leadership. It seems the original priorities of creating an association of like minded individuals promoting and collaborating in the creative arts (in this case composing and producing-arranging music) as a non profit, have changed to merely a profit driven entity concerned with creating more revenues. I always assumed that it was a non profit organisation. If the distribution was equitable and raised in line with revenues which have gone from a few million to tens of millions recently, I would support the cause, however the distribution to the majority of members remained the same since I first joined in 2000.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday