Before you rush to enter the 2024 Cannes Lions competition, you should know what you’re getting into.
I counted last year's #CannesLions entries so you don’t have to! See the breakdown below.
Last year, they received 26,994 entries. My back-of-the-envelope math suggests that was north of $40M on entry fees, alone.
The juries make decisions, but the organizers have recommended percentages for shortlists and hardware. On average, 10% of entries and are shortlisted in each category and 3.25% of entries win an award.
Other interesting stats:
% of entries that won grand prix: 0.13%
% of entries that won gold: 0.50%
% of entries that won silver: 1.02%
% of entries that won bronze: 1.59%
% of shortlist that won awards: 32.20%
It’s a glorious boondoggle and the industry’s need to pat itself on the back is over-the-top grotesque. BUT, the best creative work IS inspiring. (It would still be inspiring without the millions spent on self-congratulations, but nobody is going to stop this party.)
If you ARE going to play the game, you might as well understand what type of entries (and what type of case studies) earn the gold.
I compiled all the case studies for the 2023 Grand Prix winners on one link; see them here: https://lnkd.in/en6kUb9K
You can see links for all the 2023 award winners here: https://lnkd.in/emnqDsSc
I put the 2023 shortlist lists and winner lists on a drive here: https://lnkd.in/gcCJqEAt
