Whether you’re a basketball fan or just a content fiend, take a minute to scroll through March Madness Women’s Basketball social channels for some content inspiration. There’s definitely a built-in social aspect and virality to the tournament. With the star-studded teams and cinderella stories, sometimes posts just write themselves. But what I love about their approach this year is their ability to weave game times, stats, player stories, wow-factor plays, and hilarious edits to keep posts entertaining and informative. There are a lot of new fans this year, so it was important to not lean too far into basketball IQ. They NAILED IT this year. If you’re relying too much on informing or educating your audience with text only, link, or heavy graphic designed posts, give one of these posts styles a shot (maybe pun intended) to tie in some entertainment into your content strategy.
Kelsey Martin’s Post
More Relevant Posts
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OPPORTUNITIES LOST - CONTROL - EQUAL PAY - BIAS IN WOMEN'S SPORTS The The Wall Street Journal published an article on April 10 highlighting the disparities women face as they outperform men as individuals and as a group. Title IX cannot control the following: 1. The women's final drew more viewers than the men's final - a first. 2. The women's final drew more viewers DESPITE not being held prime time - their game was Sunday afternoon while the men had a Monday night prime time airing. 3. The women drew the coverage DESPITE the NCAA's deal with ESPN of only $6.5 million as compared to the men's $873 million. AND you have to understand that $6.5M is spread over 40 different women's sports while the $873 million for men's basketball ONLY. But girls and women we can REJOICE - the NCAA did a new deal while headed to March Madness - they inked a deal for $115M for women but it is still shared over 40 different women's sports. Women lose opportunities daily that they don't know about because they don't control those with control or even have access to them. Women are impacted financially as well as opportunities for career advancement and skills acquisition. Many men likely don't appreciate the statistics given above. However, women and girls now have women's brackets for March Madness in the office and at school. Females make up 50% of the population. Women/Girls also spend money - e.g., #Swifties impacting local economies. Too bad the control freaks don't follow the money of women! Thank you The Wall Street Journal and journalists Rachel Bachman and Isabella Simonetti for the #FrontPage reporting on this issue. #ImplicitBias #BlindSpots #FemaleOpportunities #WomenLeaders #WomenIcons #Disparity #WomensMarchMadness #FollowTheMoney #TitleIX
NCAA Women Beat Men in Finals’ Ratings for First Time—but Got 99% Less TV Money
wsj.com
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📣 Thrilled to share my latest article tackling a current issue happening in sports: the harmful trend of criticizing soccer players' partners' appearances and how it affects other women. Check out the article down below! ⚽️🌟 #InclusiveSports #footiewithmorin
Commenting on the Appearance of Footballers’ Partners. Why it’s Unnecessary and how it can Impact Other Women?
http://footiewithmorin.wordpress.com
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Las Vegas Director Sports Philanthropy Network ,Sports Executive, Consultant, Professional Team Owner, Sports Talk Show Host, Sports Analyst, Sports TV Producer, Linked In Expert,
AHey LinkedIn! If you’re new to following me, I talk about #sports, #sportmarketing, #sportsdiversity, #sportsphilanthropy, and #sportsbroadcasting. Let me know if you have any suggestions on what to share! ✒️ After the Super Bowl in Las Vegas Global Sports News , CEO and President, Power Women Global Interviews on the topics!
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Sharing major props to POV partner Multi-Hyphen Media, and CEO and Founder Randi Matthews! Last week, Multi-Hyphen Media made waves in a feature written by Emmy Liederman. The #paid article points to MHM’s awesome work and how brands are redefining the creator landscape. Check out the article in the comment section below! Also, today is National Girls and Women in Sports Day. So, we're sending bonus props to our partners Rain the Growth Agency for all the work they're doing to help elevate the space. Check them out to learn more about their platform SheScales! Who are you giving props to today?
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Change is good
Public Scholar | Speaker | Thought Leader | Consultant | Advocate for Equity, Inclusion & Belonging | Collaborator | Educator
change is happening across (almost) all domains of women's sport. #HERESPROOF
Ally exceeds projected ad spend on women’s sports
sportsbusinessjournal.com
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📱 Episode 41 features Aliyah Funschelle, a sports content creator and sideline reporter. Aliyah discusses her journey building her personal brand in sports media, betting on herself, and the future of women in sports 💪 🎧 Full episode in comments ⬇️ #LinkedinSports #sportsmedia #contentcreator #entrepenuer #sports
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Finance Professor * C-Level Executive * Advocate for Women * Keynote Speaker * Wife and Mom of Teen Boys
I have long advocated for the importance of sports, especially for women, as additive to the educational experience and a key teacher of life skills that are valuable long after the athlete hangs up her uniform. I have also spoken out about the need to invest in women's sports and the importance of media access to view women's sports. This NCAA / ESPN deal is a great step in that direction. https://lnkd.in/emSR3W9C #womeninsports #titleix
Women’s Sports Drive Value of NCAA’s New ESPN Deal
wsj.com