POV Agency

Last week, the POV Agency team presented case studies for several promotional campaigns and activations. The exercise was part of an ongoing effort to inspire bigger and broader thinking. We explored the guts (from background to strategy and results) of respective campaigns and activations across lifestyle, entertainment and fitness, among other verticals. Forever learning, right? Shout out to the team for their smart insights -- especially around what they'd have done differently. If you'd like to hear more about this exercise, POV, or how we work, drop us a line. Our DMs are open. But, so is this email ([email protected]). Let's think bigger... together. #marketing #publicrelations #casestudies

Hi all, hope everyone’s having a great week... and solid start to June! Here’s a recap of what POV cooked on in May: 🌟 We welcomed two wonderful interns to the team. Hi Phillip Phan and Letty Liu! ⛺ We highlighted Wild Diversity, with several features across local Portland pubs and a certain national (a little USA Today action) ⚽ We helped Portland Community Football Club score a spotlight in The Guardian. They continue to kick butt... er, soccer balls! 🌮 We helped Chef Merito take center stage at Dodgers Stadium and announce a new specialty menu item. Birria tacos, anyone? ✨We supported Natural Vitality®, the legendary Lil Jon and our friend and client partner Dr. Patrice Le Goy via conversations around mental health awareness (ahead of the release of the producer's new album, 'Manifest Abundance') 🌃We joined The Foundation at Hearst Castle as it shined under the stars during its biggest, annual fundraising event. If you've never been, check out Twilight on the Terrace in 2025! There's more. But, we ran out of fun emojis. So, here’s to an amazing June and more exciting things to come throughout the summer! #POVAgency #MayRecap #mentalhealthmonth #outdooradventures #diversityandinclusion #community #marketing #advertising

Exciting news—POV Agency is seeking a new Senior Communications Strategist to join our fast-growing, dynamic team! Are you a PR pro, marketing veteran, or innovative thinker with a passion for championing Diversity, Equity & Inclusion? Do you have a knack for client relations, relationship building, and delivering exceptional results? If so, we want to hear from you! At POV Agency, we’re not your typical agency. We’re a spirited and diverse group of strategic communications and marketing experts from varied backgrounds, creating a unique company culture that blends corporate communications and consumer lifestyle. We cater to entrepreneurs, startups, and industry leaders alike. Apply now and help us build an inclusive, creative, and impactful workplace where your voice and vision matter! 🌟 Find the job posting here: https://lnkd.in/e2rt35gw #JobOpening #MarketingJobs #CommunicationsCareers #DiversityAndInclusion #JoinOurTeam

Happy Wednesday, all you creative communication strategists and marketing ecosystem scientists! Exciting news—POV Agency is hiring! We’re looking for a new Associate Vice President to work directly with our leadership team on all things culture and promotion. If you’re a PR pro, marketing veteran, or innovative thinker with a passion for elevating small voices, we want to hear from you. We’re not your typical agency—we’re a spirited group of experts with varying backgrounds and interests, creating a unique company culture that blends corporate communications and consumer lifestyle. Apply now and join us in creating a vibrant and inclusive workplace! 🌟 Find the job posting here: https://lnkd.in/evtGcnxC #JobOpening #MarketingJobs #CommunicationsCareers #DiversityAndInclusion #JoinOurTeam

As we head into June, we wanted to share an update on the work of our client, Portland Community Football Club (PCFC), an organization creating safe sports spaces for LGBTQ+ children ⚽ The Guardian explores how these inclusive clubs support transgender youth through difficult challenges. Gregory a Portland attorney, found PCFC after his transgender daughter faced exclusion in a traditional league. At PCFC, she joined a mixed-gender team and experienced the joy of soccer in a welcoming environment. Cheers to the amazing work of PCFC, Lambda Rising, and all organizations supporting LGBTQ+ youth in sports! 🌟 Read the full article here: https://lnkd.in/ePWwBbvb #InclusiveSports #LGBTQYouth #CommunitySupport #DiversityInSports #POVAgency

As we head into the last days of May, we wanted to share an update on Wild Diversity, a nonprofit organization championing outdoor joy and belonging for the BIPOC & LGBTQ2S+ communities. 🏕️✨ Wild Diversity helps create a personal connection to the outdoors through exciting adventures, educational programs, and community workshops. Mercy M'fon, Founder and Co-Executive Director, joined KATU ABC to highlight their impactful programs and upcoming summer camps for kids. Registration for summer camps opens on Wednesday, May 15th. Let’s celebrate and support Wild Diversity's mission to foster a welcoming and inclusive outdoor experience for everyone! Cheers to a successful summer ahead! Read more: https://lnkd.in/egxs--aT #outdooradventures #community #diversity #inclusion #WildDiversity

Happy Friday! Time to kick off the weekend with some exciting news from the sports world! This week’s POV Pulse Pump-Up highlights a new collaboration between Dick’s Sporting Goods and the WNBA🏀 Dick’s exclusive clothing brand, DSG, has teamed up with the WNBA to launch a unique apparel collection specifically for young girls, becoming DSG's first partnership with a professional sports league. Ionescu? Clark? With the WNBA's popularity at an all-time high, this partnership aims to fill a "white space" in youth girls' apparel, offering something fresh and exciting for the league’s passionate and growing fan base. Have a fantastic weekend! Read more: https://lnkd.in/exPxZq3A #marketing #POVPulse #industrynews #advertising #technology #WNBA #sportsfashion

As we get into the last days of May and Mental Health Awareness Month, we wanted to share an update on the Natural Vitality® and Lil Jon Partnership Event revolving around mental well-being and the recent launch of Lil Jon’s second meditation album. Ad Age explores how diverse industries are promoting the importance of mental health throughout May, from Mcdonald’s Happy Meals to our client, Natural Vitality. Together with Grammy winner Lil Jon, Natural Vitality ignited conversations on mental health awareness at the Hotel Bel-Air ahead of Lil Jon's new album release 'Manifest Abundance', which highlights affirmations and personal growth 🌿✨ We hope you all are having a great week… and one might quote Lil Jon… YEAHHHHH! Cheers to a successful event - special thanks to Reach Agency! Full article: https://lnkd.in/edepmjj7 #mentalhealth #POVPartnerProps #marketing #advertising #yoga #mentalhealthmonth

As we round out this busy week, we are sharing the POV Pulse Pump-up! Put on your creative hat and let’s get drawing🎨 Crayola's latest campaign is a gentle reminder of the enduring power of creativity. They've reunited adults with artwork they created decades ago using Crayola products, showcasing the timeless joy of self-expression. How special is that! So, if you are interested in reading the full story from AdAge, check it out here: https://lnkd.in/eZwfTmJW #marketing #POVPulse #industrynews #advertising #Crayola #Creativity #art

Welcome to the POV Posse, Phillip! We are excited to have you on board with us this summer 🙌🏽 Cheers!