Rami M. Zaki’s Post

The Reddit / Google dust-up is just the latest in a long line of companies that ignore their community and end up killing their Google juice. Back in 2010 Digg was on top. Then they decided to forgo their geeky users and recraft the site as a mainstream media service. The community revolted and then abandoned Digg.  And then Digg's search engine results started tanking. Bye Bye Digg. Arguably Reddit benefited the most and is now among the most popular communities on the web. Or it was, until they ignored history and decided to essentially block community apps from accessing the site. The community struck back. Last week almost 8,000 subreddits shut down for a few days, and even now many are either not available or private. As Google users are finding out, search links are mostly useless, creating a terrible experience for users and cratering Reddit's SERP leadership. The CEO is responding in a predictable fashion, warning the staff not to flout Reddit colors in public, and threatening top moderators with “replacement” if they keep protesting. It’s yet another example of ultimate hubris. When you live by the community, you die by the community. When you live on Google search, you die when it goes away. This probably won’t be the end of Reddit (hey, even Digg is still around), but will likely siphon of many users away to Discord and other places.  #reddit #communityengagement #seo #google #creatoreconomy #litrendingtopics

Google is facing a major problem with Reddit. In June 2022, an article was published in the Atlantic titled "The Open Secret of Google Search". The article explained that many users were appending "Reddit" to their Google searches in order to find direct information from others. This was because they were finding that the Google results were unhelpful. Google responded to this by giving Reddit a boost in the search results. However, this has led to a number of problems. First, Reddit is a place where anonymous individuals post comments to questions in order to gain upvotes. This means that the information on Reddit is not always accurate or reliable. Second, Reddit users sometimes spout nonsense for upvotes, to be funny, or just to be deceptive. This has led to a situation where Google is now serving up Reddit threads in the search results that contain recommendations for committing lewd acts, doing drugs, and other activities that Google is not a fan of. Google has a major Reddit problem. It needs to find a way to balance the need to provide accurate and reliable information with the need to give users what they want #googlealgorithm #googleupdates #seoexpert

🚀 The Reddit Revolution: Unveiling Google's Biased Bonanza! 🚀 🔍 In a world where information is king, Google reigns supreme as the gatekeeper of knowledge. But what if I told you that the kingdom isn't as fair and just as it seems? Enter the Reddit revolution, where bias meets profit in an epic showdown for online supremacy! 💡 The Rise of Reddit: 💡 🌐 Welcome to the front page of the internet, where Reddit rules with unparalleled freedom and diversity. From quirky hobbies to global news, Reddit's platform empowers users to share, discuss, and debate like never before. But what's the secret to its success? 🔍 The Google Dilemma: 🔍 💻 Google's search algorithm claims to prioritize Experience, Expertise, Authority, and Trust (EEAT) in its rankings. Sounds great in theory, right? Yet, in practice, Reddit consistently outranks established sources, even on critical topics like finance and healthcare. Talk about a credibility crisis! 💰 The Profitable Paradox: 💰 📈 As Google's bias inadvertently propels Reddit to the top, a gold rush ensues. Advertisers clamor to reach Reddit's engaged audience, turning biased search results into a profitable paradox. Who would've thought that a platform where anyone can contribute would become a digital goldmine? The Call to Action: 🔔 🔍 As consumers, let's wield our power wisely. Question the sources, fact-check relentlessly, and beware of platforms where popularity trumps expertise. And for businesses and marketers, it's time to pivot our strategies, acknowledging the changing tides of online authority. 🌟 Conclusion: 🌟 🛡️ The Reddit revolution isn't just a clash of corporate titans; it's a wake-up call about the influence of technology on our perceptions and decisions. In a world where knowledge is king, let's remember that true wisdom lies not in popularity, but in credibility. Are you ready to join the revolution? 🚀🔍 #RedditRevolution #GoogleBias #DigitalInsights

🔎Why Reddit, not Google, could revolutionize your online search experience. Read on to challenge your status quo!👇 This might seem like a bold statement, given Google's undisputed dominance in the search engine space. But let's consider Reddit, a platform often regarded as the 'front page of the internet' for its wealth of user-generated content. Unlike Google's algorithm-driven responses, Reddit provides raw, unfiltered, and personal experiences directly from its vast user base. It's like having a conversation with someone who's been there, done that. Imagine you're searching for an obscure recipe. Google might lead you to a blog post or a YouTube video. But Reddit? It takes you straight to a thread where users have shared their own interpretations, personal tips, and unique twists. Reddit's strength lies in its communities, each with a distinct flavor and a wealth of knowledge. It brings us back to the essence of the internet - connection and shared experiences. So, next time you're searching for something, why not give Reddit a try? You might be surprised by the depth and diversity of information you'll find. Engage with this post if you're ready to challenge the status quo and explore new ways to navigate the vast ocean of the internet.

“Why are people searching Reddit specifically? The short answer is that Google search results are clearly dying. The long answer is that most of the web has become too inauthentic to trust.” (Article link in comments) Ok, so Google needs to better integrate (whether partnering/buying/etc) with those platforms providing *authentic* and *accurate* information that you can actually trust. They’re already doing this with Reddit showcasing them more in SERPs as well as partnering with them. But is this making their results better? No. Because although relatively authentic, those insights are not accurate at all. They’re full of spam and just bad advice. Google should look for these both *authentic* and *accurate* real human insights elsewhere (specialized, well moderated, niche forums/communities). Showcasing Reddit more is the lazy answer that doesn’t actually provide the best experience.

As someone who has worked in SEO for 7 years now, I'm finding Google Search results to be more annoying than ever before. Polling the crowd here: Do you still search via Google? Do you ever click on the (millions of) ads listed at the top of the page? Do you prefer other platforms like Reddit or even Chat GPT? Curious to hear your thoughts. #seo #google #googlesearch

When I'm researching a product or service I haven't heard of, one of the first things I do is Google '[product/service name] Reddit'. It seems that's a more common behaviour than I realised! Reddit is a quirky part of the internet but the conversations are real and that makes them valuable. As marketers, we should take note of the recent Google/Reddit partnership and how it's going to amplify Reddit's impact on consumer decisions even more. As a consumer, I really hope this doesn't turn Reddit into a cesspool of bots and marketing jargon. 🥲  As marketers start to leverage the platform more, fingers crossed it's in the same authentic conversation-driven nature that is native to the platform. 🤞🏼 Is that a realistic hope? Full story - bit.ly/GGLRDT

Reddit's IPO blasted off on Thursday, and it's no surprise why. Those who study analytics know the power of Reddit, Inc. to sniff out BS better than Google. Want to track your product's success without SEO and marketing strategies? Check out Reddit forums. See how you rank in Top of Mind and Willing to Recommend by looking at who advocates for your brand among their peers in subreddits. Honesty is valuable, and Reddit's pre-monetized social platform offers just that. Its brutal and blunt approach provides machine learning tools with direct links to feelings, allowing for a deeper understanding of user behavior. If Reddit can maintain its neutrality, it will continue to mine this gold of true behaviorism.

Interesting thread going on over there on X.. Mark Williams-Cook pointed out reddit completely dominating a SERP that didn't quite make sense. I found an example myself and Google responded talking about search intent. In short, I think Google's systems are having an very hard time differentiating between users typing in reddit because they want results on reddit, or because they want information ABOUT reddit. Examples: - When did google add reddit filter? - Spam on reddit - What is reddit useful for? - Funny reddit usernames Ask yourselves for these searches, would the user want to see a result on reddit.com or another reputable source? Figuring out search intent is nothing new, and this happens all the time for queries with vague intent, but with the recent Google updates skyrocketing reddit's visibility, it seems very off-balance with that particular site. https://lnkd.in/ghjsYy9M