Fohr’s Post

Brands can’t just pay influencers and expect results. This is a new era of influencer marketing... ‘Pay and spray’ influencer marketing has evolved. Why? - Ad Blindness: Many consumers disregard ads - Inauthentic: It's clear when  influencers don’t believe in the product - Rising costs: Increasing influencer fees make generating ROI’s difficult As a result? Brands are wasting marketing budgets. HOWEVER: Utilised correctly, creator marketing is incredibly powerful. Your campaigns need to: 🤺 Be genuine and authentic 🤺Have a relationship first focus 🤺Hit all 3 aspects of the sales funnel We’re pioneering this type of campaign: Influencer Seeding. The 3 main objectives: 1.Raising mass brand awareness 2.Generating high performance UGC content 3.Identifying and forming high converting influencer partnerships The best part? No £££ influencer fees. If you want to form +100 successful, authentic partnerships a month with ZERO influencer fees, shoot me a DM. #marketing #influencermarketing

Consolidation of influencer scope from disconnected, disparate vendors to AOR remit is happening because influencer marketing needs to be strategically aligned and horizontally planned. Why is that the case? 1. Influencer cannot be planned in silos to be effective. 2. Taking a talent agnostic approach to creator sourcing is critical to maximizing investment. 3. Dynamic changes to the forms and functions of influencer marketing will continue. If you have questions about how Creo and Omnicom Media Group helps navigate these realities, let's talk data - the foundation to influencers as media and influencers in media. https://lnkd.in/g5-wurkY #influencermarketing #creatoreconomy #influencermedia

Your network is one of the biggest assets within the dynamic influencer marketing space. Having access to the top influencers within your niche to seamlessly promote your brand, would propel it to whole new heights that even you might not have thought you could reach. It’s proven. A report from Mediakix, one of the very first and most recognised influencer marketing agencies, tells us that influencer marketing campaigns can skyrocket brand awareness by an astonishing 82%. Just imagine the ROI. Just to mention as well, the influencer marketing agency is now a $21.1 BILLION industry. I’ll say that again. $21.1 BILLION. And here’s the kicker: it’s grown by staggering 29%, in just one year, from $16.4 billion. If now isn’t the time to get involved, when is?

My client said that he paid one of the influencers around 10K for the PR! And I thought What if they had run ads at the same cost! they could get better results! But as I thought deeper and searched! I think Influencer marketing is expensive when you are running a small Business! But Influencer marketing gets a step ahead because it creates Emotional connection and Trust! So what's the thing that can break Influencer marketing? UGC! User generated content! I think UGC ignites more interest than Influencer marketing! Because consumer gives honest review and influencer are being paid for this reviews! UGC in ads can be effective and I think more Cost efficient than Influencer Marketing! What do you say? It was just my point of view!

Curious... are you utilizing influencer marketing in your adverising mix? It seems like social ads have become increaslingly more targeted, but reach a much smaller audience than traditional. I'd love to hear how you are leveraging this growing demand to meet your customers where they are.

You can now get a degree in influencing from an Irish university. For real, for real Influencer marketing is one of the fastest-growing marketing channels, and for good reason. It allows brands to reach their target audiences in a more authentic and engaging way than traditional advertising. In fact, influencer marketing surpassed £29bn in 2022, and 44% of Gen Z makes purchases based on influencer recommendations. These numbers are only going to grow in the coming years, as influencer marketing becomes more mainstream and sophisticated. When a brand partners with an influencer, they are essentially tapping into that influencer's relationship with their audience. This allows the brand to reach a new audience in a way that feels authentic and trustworthy. Don’t ignore influencers! PS. Not to brag, we do social well ✅ We have a track record of growing brands through creator marketing and scaling via paid social ads. 📸

Does influencer marketing really pay off? Here are the 4 points to answer it for you: 1. People trust people - It gives a sense of personal touch & increases trust when a customer sees a bunch of influencers using your products and showcasing the benefits. 2. Your brand gets ahead of competition - When comes the time to select the brand from which the product has to be bought customers will decide on the basis of which brand, they are much aware of and have seen others using it. 3. Sales take off - The sales are not only gained when campaign is executed but also in long run as the content of influencer is SAVED by viewers so that they can order it later. 4. Using content for advertisement - Ads featuring influencers keep viewers engaged and can get on point results when content strategy is on point. Did you ever perform an influencer marketing campaign? How was your experience with it? #influencermarketing #marketing

Influential research on #influencer #marketing. The winners of the IJRM - International Journal of Research in Marketing Best Paper #Award: Zeynep Karagür, Jan-Michael Becker, Kristina Klein, and Alexander Edeling with their intriguing paper "How, why, and when disclosure type matters for influencer marketing" Influencer marketing has gained tremendous traction. Corresponding #advertising content should be actually disclosed as such. However, the effects on consumers have remained unclear. Thus, the authors conducted the first academic field study on influencer marketing #disclosure and find differential effects,; among other things: -increased consumer perceptions that posts are advertising and related decreased perceptions of influencer trustworthiness and intentions to engage -appreciation of the transparency signaled by influencers disclosing content as advertising Study link in the first comment.

It's no wonder that with the ongoing interest in influencer marketing, experts predict that marketers will shell out more than $7.14 billion on influencers in 2024. As the popularity of influencer marketing continues to soar, it's crucial to stay updated on the latest trends. By keeping an eye on these trends, you can ensure that you're directing your attention and advertising budget towards the most effective strategies. So, let's dive into the exciting influencer marketing trends for 2024 and make the most of this dynamic industry! ' suggest heading for the post for this content #socialmediatips #socialmediamarketing #onlinebusinesses #instagrowth #influencermarketing #facebook #instagram #tiktok #youtube #content #socialmediamanager #feedsinstagram #digitalmarketing #contentcreator #igfeed #influencermarketing #collaboration #tiktok #trending #influence #Viral #marketing #influence #socialmedia