ExchangeWire’s Post

In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer III, VP of product management at TripleLift, to discuss embracing programmatic innovation.  Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding light on how prepared marketers are in the core areas of AI, retail media, addressability and CTV. They explore what vendors and industry groups can do to help advertisers address the findings, as well as what actions advertisers can take to embrace them.  https://lnkd.in/etsYa_MP

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a new platform. https://lnkd.in/eATE3YDt #AI #Audience #Measurement #ProductLaunch

Opti Digital, a cutting-edge ad tech platform that helps media publishers maximise their revenue, is intensifying its corporate social responsibility (CSR) strategy by limiting and offsetting its environmental impact. This initiative underscores the company's commitment to sustainability and responsible business practices within the digital advertising industry. https://lnkd.in/e_KJ2NYi #Publisher #Revenue #Sustainability #DigitalAdvertising

Invibes Advertising Advertising (Invibes) tech company specialising in digital advertising and MUSE - Museo delle Scienze renew their partnership in 2024 for responsible communication. https://lnkd.in/egvKpMph #Campaign #Digital #Sustainability

Today's news: 🤖 Meta delays EU training of its AI on user data 🍏 Apple set to become the first in big tech to face charges under the DMA 🏀 X pitches live BIG3 basketball to advertisers https://lnkd.in/ez8MF_xp

In our latest Insights&Attitudes report, we examine the hot-topic item in the industry: MFAs. Defined as low-quality sites designed with the specific purpose of advertising arbitrage, MFA websites have proved to be a quandary for the ecosystem. On the one hand, these are low-quality environments with low organic traffic, on the other, they look fabulous on paper to advertisers focused on legacy metrics: high measurability, availability of inventory, viewability rates, and low levels of invalid traffic. The problem is that these legacy metrics don’t correlate to business outcomes. But there is hope. The future will see a move from ‘Made for Advertising’ websites to ‘Made for Attention’ buying strategies. In partnership with ExchangeWire, Lumen Research Ltd wanted to understand how UK and US advertisers are planning media around MFA websites, and how attention-focused buying strategies can militate against spend wasted on these domains. Download the full report here: https://lnkd.in/eurYzJys

Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual targeting across the major European languages. This is the first time that GPT AI-based contextual targeting is available to digital advertisers in Europe. PubMatic is the chosen SSP providing inventory access in the deal through their “Connect” solution. https://lnkd.in/eHiVtq-a #AI #Europe #Contextual #Targeting #Media

GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. https://lnkd.in/efDPTgdd #BrandSafety #Contextual #CTV #Partnership

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV (CTV).  https://lnkd.in/euFWb_Jp #AdServer #Creative #CTV

Tappx with techsoulogy, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results of its ambitious sustainability programme which focuses on decarbonising its operations. This initiative has been a relevant step forward in the digital advertising industry, and the results highlight the Tappx commitment to reducing its environmental footprint and making a positive contribution to a more sustainable future.  https://lnkd.in/et-CFhap #CTV #Environmental #Sustainability