ExchangeWire’s Post

ATS Singapore is back for 2024, and as usual, we’ve got a jam-packed agenda cutting to the heart of the knottiest challenges and biggest opportunities across APAC this year. Our major themes this year include: Cookieless World, AI & Attention, Regional Publishers, Channels, Sustainability, Audience, Curation, and Gaming. A very limited number of tickets are still available - get yours now https://lnkd.in/e9BDJmKM

In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association. With the UK elections coming up in the first week of July, this episode explores the election's potential implications on ad tech: how could proposed legislation in parties’ manifestos affect the advertising ecosystem? They also discuss key legislation that was passed before parliament was dissolved in the run-up to the election, as well as touching on the potential future regulation of AI. https://lnkd.in/eGhxPjCw

In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith was joined by Luci Dalgety, global digital sponsorship lead, Euronews, Michael Follett, MD, Lumen Research Ltd, and Michael S. SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue. https://lnkd.in/d3krRSdX #AdSpend #ExchangeWireResearch #MFA

Today's headlines: 💵 Disney+ to reduce CPMs by up to 15% 📺 Channel 4 streaming audience growing faster than rivals 🇪🇺 EC informs Microsoft of antitrust breach. Read more, and listen to the MadTech Daily, here:

MGID, the global advertising platform, has launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. https://lnkd.in/d2ivm_ZZ #AI #Creative #Partnerships

This exciting panel discussion at next week's ATS Singapore will examine the claims surrounding AI - diving into everything from its current state, ethical considerations and user perspectives, to the regulatory aspects and future possibilities. Don't miss it: https://lnkd.in/dKbtytaQ #ATSS24

Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara.  https://lnkd.in/d9jrdN-5 #Measurement #Partnership #Sustainability #Transparency

Mantis , a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across the UK and Europe, while overseeing streamlined business operations and prioritising sustainability at the core of Mantis activity. https://lnkd.in/dVHgnWq4 #Appointment #BrandSafety #Contextual #Publisher

NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  https://lnkd.in/dtDT4CJq #AI #Audio #Creative #Personalisation

You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a key role for England at UEFA EURO 2024 on the field – the Three Lions midfielder is also now lighting up the ad breaks. That’s according to new research from creative effectiveness platform DAIVID 🦩, which found that Bellingham’s “Hey Jude” campaign for sports brand Adidas is the EURO 2024 ad that’s generating the most positive engagement from viewers.  https://lnkd.in/dVXxWHXZ #Euro2024 #Creative #AudienceEngagement