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They’re annoying? Really? https://lnkd.in/giy8BRkG Feedback/opinions/case studies invited….pls share in the comments below ⬇️

Seriously hoping that hospitality, retail and construction are not forgotten when it comes to investing into AI - https://lnkd.in/gJV4YK4H This article in the The Australian Financial Review by Tess Bennett makes no mention but we hope there’s more to come or we just missed the fine print 🙏🏻 c51 Consulting #getSMART #SMARTtechSOLUTIONS

Elevate Your Digital Presence With A Smart Content Strategy 🙌🏻💠💡 Whether you’re a solopreneur or leading a Fortune 500 company, your online presence is often the first impression you make on potential clients, customers, and partners. With countless brands vying for attention across various platforms, standing out requires more than just showing up. It demands a smart, well-crafted content strategy that engages your target audience and gets more engagement, clicks, and traffic. If you are lacking a content strategy, fear not… you’re not alone. Understanding Content Strategy So, what is a content strategy, exactly? In short, it’s a documented plan that helps you manage any content media that your brand creates and owns, including written, visual, downloadable, and multimedia content. At its core, it’s about getting the right content to the right people, at the right time. A successful strategy ensures that content is aligned with the values of your brand and the needs of your audience, helping you to achieve your business objectives. A content strategy is a process, one that does not guarantee overnight success. Creating A Content Strategy A key thing to keep in mind when creating a content strategy is ensuring every piece of content is working toward a goal. So, before diving into content creation, it’s important to define what you want to achieve. Do you want to increase brand awareness? Generate leads? Boost sales? Establish yourself as a thought leader? Maybe you want to do all of the above, in which case you’ll want a different approach for each goal.. At the end of the day, every piece of content your company publishes should serve a specific purpose in your broader marketing plan. Diversifying Content There are many types of content, and there is no reason to stick to just one; Your content strategy should be diversified to include various formats such as blogs, videos, podcasts, infographics, and social media posts. Each format appeals to different audience preferences and can help reinforce your message across multiple touchpoints. For instance, while a blog might attract readers interested in detailed explorations of a topic, a video could be more appealing to those who prefer visual and auditory learning. Regardless of the type of content you create, make sure you focus on the quality. It’s far better to produce less content of higher quality than to flood your channels with content that doesn't add value. Quality content is original, actionable, and engaging, positioning your brand as an air of authority. Building a SMART digital presence requires more than publishing the occasional blog post or Instagram reel. It requires taking a strategic approach that engages your audience, enhances your brand’s reputation & achieves your business objectives. By setting clear goals, you can elevate your digital presence and ensure your voice is heard in the crowded digital marketplace. #getSMART #letsGO 💪🏼

is AI going to live up to the expectations or is it all smoke and mirrors? https://lnkd.in/g56PS5MT #getSMART #workSMART #playSMART #liveSMART c51 Consulting Pls share your comments, feedback, opinions, thoughts below...

#getSMART and look for solutions, strategies and engagement that push boundaries, create memorable experiences and offer convenience… reach out for a chat, #letsGO!

Looks like Karen Monaghan and the team at Our Kinds are onto something with their #reuse concept - https://lnkd.in/g9iVBQZJ Great to see so much activity in the space, looks like the future of cafes and coffee is going to look very different to the old styrofoam cups of yesteryear ☕️ #letsdiscuss #isittimetodisposeofdisposablecups?

Now that what we call a #smart activation - https://lnkd.in/gAVQyhFv Good to see #pickleball taking centre stage for another year. #immersive #experiential #smart #events & #activations c51 Consulting

"We believe AI and automation will fundamentally reshape the future of commerce. Specifically, Generative AI has the potential to increase ease of use by 10x and decrease costs to businesses by 10x. It’s also very clear from the findings that consumers are looking for a tech-forward approach from restaurants." - Ming-Tai Huh, GM of Restaurants at Square Tech leader by day and restaurateur by night, Ming aids restaurant owners in utilizing technology to enhance their business operations. Take a look at Ming's insights on automation and technology trends from our Future of Commerce report in an interview with CanadianSME Small Business Magazine:

It’s time to subscribe to the inevitability of the power of a robust Subscription programs as the future of loyalty, rewards and customer retention strategies in convenience, fast food & QSR… There’s no denying that Subscription Programs are growing in the convenience and fast food/QSR channel, and it makes sense when you consider today's consumers are already very familiar with the concept. From Netflix and Foxtel to the daily newspaper, consumers are willing to pay for a service. Subscriptions started in media and businesses caught on that once someone signs up for something, they tend to not turn it off; sometimes getting the value, sometimes not; either way the business wins on a number of levels. Subscriptions have since migrated from the media world to the world of convenience, fast food, QSR & restaurants with mixed results, there’s no denying that it’s impact and influence is here to stay… For several years, retailers have been working on their loyalty game, building up a fan base through special in-store offers and discounts. By now, following the evolution from loyalty program punch cards to swipe cards to mobile apps, many retailers have it down pat — leading them to ask: What's next? SUBSCRIPTIONS, that’s what! For some, it is a continuation of offers and discounts with the addition of getting customers to pay for a loyalty program, even if it's just a nominal fee. Outside of F&B there are other areas that a retailer can tap when it comes to subscriptions, too. Thinking outside the literal box, some are rolling out subscription programs for their car wash customers. Pushing boundaries even further, maybe rather than subscribing for a specific product or service, it could be an added benefit like a special pickup location, access to a special item or a special service for premium customers. Smart retailers have to treat this as an opportunity and a new area that they're going to grow and expand in the future. At the very least, consider learning and exploring because we're inevitably going to see many players and innovators do some very funky and exciting things; especially with unique concepts like special window or counter that subscribers can go to pick up orders that costs nothing for you as a retailer, but as a customer you get to skip the line, feel like a VIP or access something exclusive….sound interesting? Let’s explore… #getSMART #SMARTsocials #smartSUBSCRIPTIONS #SmartLocalAreaMarketing 🎯 💪🏼 💰

Niche branding is like being the best secret hangout spot in town — It's exclusive but welcoming. Niche versus mainstream: A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the pie? Standing out in a crowded market? That's the challenge. That's where the magic of niche branding comes in. Looking at brands that have mastered the art of niche branding; Each one tells a unique tale of connecting deeply with their audience, justifying premium pricing and marketing with laser focus. They're not just selling products but lifestyles, experiences and identities. It's about making that special connection with a specific group of people, understanding their heartbeat and speaking their language. This approach isn't about casting a wide net; it's about finding your tribe and speaking directly to their souls. Let’s explore how brands have used their niche to create strong bonds with their customers, command higher prices and streamline their marketing efforts for better returns, or an inside look at how targeting a specific audience can lead to business success and a loyal following. Enhanced customer connection: Diving into the heart of niche branding, it's all about forming that special bond with your customers. Think of it as knowing your best friend's favorite coffee order. It's personal. Each of the brands that knows its audience inside out will flourish — their desires, lifestyles and conversations. This understanding allows them to create such a powerful, personal connection with their customers. Potential for premium pricing: Let's talk money. Niche brands have the upper hand regarding pricing. Why? Because they're not just selling products; they're selling experiences, lifestyles and identities. Customers are willing to pay more because they perceive a higher value in these specialized products. They're not just purchases; they're extensions of their identity and lifestyle. Efficient marketing: Narrowing down your audience might initially seem counterintuitive, but it's a smart move. Think of it as choosing to fish in a pond where you know the fish are biting. Find your niche, and stick to it. This focused approach means they're not wasting resources on broad, generalized marketing. Instead, they're investing in targeted strategies where they know they'll see engagement and conversion. It's efficient and effective, leading to a better return on investment. So, niche branding is like being the best secret hangout spot in town. It's exclusive but welcoming. They build strong connections, justify their pricing and market efficiently by understanding and embracing their unique niche. It's a masterclass in not just selling products but in building communities and lifestyles.