Booking.com’s Post

At a time when many economies are struggling, the Netherlands offers a place of relative calm and stability for brands, which is evident in our 2024 ranking with its strong brand value growth.” Bram van Schaik, MD, shares an overview of the results from the new #KantarBrandZ Top 30 Most Valuable Dutch Brands Report in this article: https://lnkd.in/ga4Pr4Zc #KantarBrandZ #BrandZ

At a time when many economies are struggling, the Netherlands offers a place of relative calm and stability for brands, which is evident in our 2024 ranking with its strong brand value growth.” Bram van Schaik, MD, shares an overview of the results from the new #KantarBrandZ Top 30 Most Valuable Dutch Brands Report in this article: https://lnkd.in/gJfjZz94 #KantarBrandZ #BrandZ

We are proud to be featured in Kantar's Top 3 Most Valuable Dutch Brands in 2023. Seeing Booking.com perform so well in these rankings, as a meaningful and different brand for consumers, is what we strive to achieve everyday through the work we do. Because there's nothing better than being proud of where you work. #bookingcomteam #mybookingjourney #bookingcomjourney #bookingyeah
#bookingcom #agoda #priceline #kayak #opentable #fareharbor #bookingholdings #employerbranding
#jobs #amsterdam #netherlands #hiring #leadership #digitaltransformation #innovation #management #digitalmarketing #technology #creativity #future #futurism #marketing #socialmedia #employerbrand

At a time when many economies are struggling, the Netherlands offers a place of relative calm and stability for brands, which is evident in our 2024 ranking with its strong brand value growth.” Bram van Schaik, MD, shares an overview of the results from the new #KantarBrandZ Top 30 Most Valuable Dutch Brands Report in this article: https://lnkd.in/edHixVNq #KantarBrandZ #BrandZ

“By adopting a strategic approach rooted in a deep understanding of consumer interactions across channels…operators can establish robust insight-driven strategies and integrate sector-enhancing technologies at the core of their operations.” Check out these lessons for hospitality brands on how to leverage digital to survive tough times: https://hubs.la/Q026LByN0

British Airways used to be LOVED. Here’s how the brand fell off so hard: It used to be a symbol of unparalleled service. One of the world's favourite airline. But it had a gradual deviation from its brand promises: Before it used to promise: 🤝🏽 Quality of Service BUT Inconsistency, lead to a lot of customer dissatisfaction. 🤝🏽 Reliability BUT Operational failures made disruptions to trust and schedules. 🤝🏽 Comfort and Experience BUT Cost-cutting measures compromised passenger comfort. 🤝🏽 Innovation and Modernisation BUT They became slow to adopt new, expected technologies. 🤝🏽 Sustainability and Social Responsibility BUT Environmental efforts lagged behind expectations. This led to a significant (negative) shift in public perception and loyalty. British Airways' journey reflects the consequences when those promises are not kept. Highlighting the necessity for consistency. Simply because a clear, solid brand promise: ✅ Builds consistency and familiarity with your audience. ✅ Is your brands daily mantra ✅ Helping to align team and operations ✅ Prevents your brand straying from it’s key strategy ✅ It builds a perception and expectation of your brand. When customers have certain expectations set by a brand's commitments and those expectations are not met, honoured or upheld it leads to: ❌ Damaged brand image ❌ Broken customer trust ❌ Driving customers away ❌ Loss of competitive edge ❌ Decreased market share And it’s a downward spiral from there. Or even over-promising and under-delivering. But when done right, a strong and consistent brand promise can result in: ✨ Improved experience and brand loyalty ✨ Powerful brand differentiation ✨ Increased brand equity ✨ Stronger customer relationships ✨ Exemplary brand experience ✨ Strong brand positioning The story of British Airways is a critical example of the importance of a brand promise. So, if you haven't clarified your brand promise yet, now's the time. Nothing keeps your brand aligned, PRACTICALLY than key brand promises. Which all have to be aligned with your overall brand strategy. Make sure they're both in place. And you'll build and impactful brand. -- #britishairways #brand #promise #brandstrategy #business I help SME's build IMPACTFUL brands, by formulating a clear, actionable brand strategy, through my flagship Brand Strategy Takeoff 🚀 program. Follow me to stay in the loop with my content, workshops and programs 👉🏽 Kiki Bhaur - The FUN Brand Strategist 😎